How Long Should My Video Be? A Guide for Digital Marketers

Video length can make or break your digital advertising campaign. While platforms allow various durations, optimal lengths depend on your…

We Asked ChatGPT to Audit Google’s Search Quality Guidelines – This is What it Said.

For those of you who are not familiar, Google has a 170-page “Search Quality Evaluator Guidelines” PDF. They started to…

Preparing for MySQL 8.0 and PHP 8 Upgrades: A WordPress Guide

MySQL 8.0 and PHP 8 are both major releases that offer a number of performance and security improvements over their…

Digital Marketing Glossary of Terms

A/B Testing?: A/B testing or split testing is a standard performance-measuring tool used throughout digital marketing. A/B testing is done…

10 Reasons Why Your GA4 Traffic and Universal Analytics (UA) Data Doesn’t Match + Free Data Studio Template

For most agencies and marketing teams, getting GA4 installed and set up has been a top priority in 2022. By…

How to Plan Digital Ad Spend – Your Strategic Budget Guide

Companies looking to get the most out of their online advertising campaigns may find it challenging to create an effective…

How to Write Engaging Website Copy That Converts

  If you’re a business trying to get traffic to your website, website copy and content are two important elements…

Standard Banner Ad Sizes for Programmatic and Display Campaigns

  Banner ads are a vital part of online advertising. To fully maximize your campaign reach, you’ll want to make…

Geofencing vs. Geoframing Advertising: What’s the Difference?

Have you ever been to a coffee shop, and the next time you look at your phone, you are served…