Flesch Reading Ease Test: What Readability Means for SEO

In the word of search engine optimization (SEO), there are many metrics and tools that can help you create user-focused content that search engine algorithms love. Readability is just one of these metrics that writers, businesses, and marketers get hung up on as they produce online content. As you start learning about readability, you will likely hear about the Flesch-Kincaid Readability Test. What Is the Flesch-Kincaid Readability Test? The Flesch-Kincaid Readability Test is actually a combination of two different tests that measure how difficult a passage of English text is to understand. Both tests factor in word and sentence length to grade how challenging a piece of content will be for readers to comprehend. The first of these tests is the Flesch Reading Ease Test, which determines a school grade level that a text would correspond with based on the number of…

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Rank Fuse Digital Marketing Lands Spot on Ingram’s 100 Fastest-Growing Companies List

Rank Fuse Digital Marketing, formerly Rank Fuse Interactive, comes in at #30 on Ingram’s 100 Fastest-Growing Companies of 2020. The list showcases Kansas City businesses that are experiencing rapid growth in gross revenue. Rank Fuse Digital Marketing, which opened its doors in 2015, operates with a team of employees to provide search engine optimization, paid search, content marketing, web development, and other digital marketing services to companies in both B2B and B2C sectors. Founder and President Kevin Pike credits the company’s growth to his dedicated team. With a 247.14% increase in gross revenue over the course of three years, the entire Rank Fuse team is proud to have reached over $1.3 million in sales for 2019. Using the knowledge and tools received from his mentors early in his career, Pike developed a formula for growth that has help Rank Fuse bring in…

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5 Actionable Email Marketing Tips for Small Businesses

By Alex Souchoroukof Email marketing remains one of the most rewarding marketing strategies. If you don’t believe me, research shows that for every dollar you spend, you get a return on investment of 42 dollars. To me, this is crazy, and I think that companies should invest more in this tool to increase their revenue but also their brand awareness. Emails are a great way to get in front of your customers' screens as it's aiming for people who have already shown an interest in your brand by subscribing to your newsletter. These people are more likely to buy from you as they already trust you. Email marketing, therefore, is perfect for boosting your sales, but several guidelines can transform a mediocre campaign into a successful one. So here are some of the actionable tips that can enhance your performance as a…

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Geofencing vs. Geoframing Advertising: What’s the Difference?

Have you ever been to a coffee shop, and the next time you look at your phone, you are served an ad for that brand? I’m sure many of us have had a similar experience with ads on our phone. But how do these brands know where you’ve been? Location-based ad targeting can help your brand reach the target market at precisely the right time. However, there are different tactics you can use to do that. Do you need to reach them when they are at a specific location? Or do you want to reach someone who has previously visited a certain location? The rise of programmatic ad buying has grown in recent years because the ability to build custom audiences has become easier. Combine a growing technology with lower budget barriers for advertisers and it is a perfect recipe for more…

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How Will SEO and Content Marketing Continue to Merge in 2020?

Search engine optimization (SEO) and content marketing are both popular options for those looking into digital marketing services. Digital marketers often suggest content marketing to clients who are interested in SEO services as part of a full-service package. You’d be hard-pressed to find a digital marketer or SEO expert that doesn’t include content marketing in with their other SEO services. Let’s take a look at each marketing practice and their unique relationship. What Are SEO and Content Marketing? Often used together, SEO and content marketing are not the same things. Search engine optimization is the technical process used to increase both the quantity and quality of the traffic coming to a website via organic search results. Content marketing involves creating and using high-quality, relevant content to bring people to your website and increase user engagement and action. What Is the Relationship Between…

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The Comprehensive Guide to Creating Content for Your Website

Marketers are all about high-quality content in today’s fast-paced, highly competitive world of search engine rankings. At the end of the day, everything comes back to content. Your social media presence and search traffic, PPC campaigns, SEM strategy, and more all hinge on having great content on your website. Since 77 percent of Internet users read blogs, your goal should be to create articles that will bring people to your website. In addition, the average company with an active blog generates 55 percent more site visitors. We are also finding that longer blogs tend to perform better in search engines, and the average word count for top-ranking content in Google is between 1,140 and 1,285 words. For these reasons, you need to be creating content for your website. Since it isn’t always easy to get started, Rank Fuse’s guide to website content…

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What is E-A-T, and How Does It Affect SEO?

Google can be a secretive company when it comes to updates and algorithm changes. However, one thing the company is not secretive about is its goal to provide its users with the highest-quality, most relevant content from industry experts. Old search engine optimization (SEO) practices involved buying spammy links and stuffing short content pieces with keywords, and search engines rewarded these efforts with higher rankings. That is no longer the case as Google continues to change its algorithms to serve its users better. Although Google prefers to keep marketers and SEOs guessing about its best practices, the search engine’s release of Search Quality Rating Guidelines discloses how it evaluates pages and websites. These guidelines are used to train Quality Raters (QR), who are individuals hired by Google to sift through sites and evaluate them based on certain criteria. QRs are given search queries…

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What Google Analytics Can Tell You About Your Website

Google Analytics is a powerful tool that can provide many insights into your business’ website performance. As Google’s website analysis service, Google Analytics can help you understand your audience, how users get to your website, how they behave once they get there, and how your digital marketing efforts drive traffic and business. How to Apply the Basics Google Analytics provides a long list of useful metrics. Some insights are more complex than others, but most are easy to interpret and provide insights that help you make necessary changes. Your first step is to install the software on your website, so Google Analytics will start tracking website traffic and begin to produce reports. When you log in to your Google Analytics account, it will open to a dashboard, which includes several important metrics and data points. You’ll find the amount of traffic on…

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Keywords 101: How to Outrank Your Competitors

We talk a lot about rankings in search engines. Keywords are a pivotal aspect of your search engine rankings. Outranking other businesses in search engines is likely to help earn you more customers. So, how can you outrank your competitors? Use keywords to your advantage! Here are a few tips from Rank Fuse. Determine Your Competitors Creating a list of competitors is the first step to outranking them. If you don’t know who you are competing with, it is going to be hard to beat them. Here are the three different types of competition that you need to be aware of: Direct: Direct competitors sell the same product or service that you do. These are often the most obvious competitors. Indirect: These competitors sell other products or services but have a product line or supporting goods that compete with what you sell.…

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Web Development and SEO: 5 Things to Check Before Your Site Goes Live

Developing websites is challenging, especially for business owners with no web development background. Rank Fuse’s web development team knows that this is a challenging task, especially when you throw SEO into the mix. Search engine optimization is critical for businesses, and it is even more important to a new business looking to outrank their competition in search engines. Here are five things that you will want to check before you push your website live from our experts. 404 Errors When users try to view a page on your website and get a 404 error, they can get frustrated. Before you go live with your website, you will want to eliminate 404 errors and set up a custom 404 page so that the visitor stays on your website. You can also track 404 errors to give yourself a chance to fix any of…

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How Social Media Affects Your SEO

Social media. You’ve probably had it drilled into your head that you need to be keeping up with a social media presence for your business. It can be a challenge juggling so many different things, and social media doesn’t always make the cut. Many of our clients want to make a bigger presence on social media platforms, but they don’t know how to make it happen without investing a lot of resources into the task. At Rank Fuse, we know that social media can have a dramatic impact on your SEO, so we recommend consistent social posting for all of our clients. Here are just a few ways that social media affects your website’s SEO. Increased Web Presence and Traffic to Website Getting more people on your website should always be a goal. Actively participating on social media platforms is one way…

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Keywords 101: How Many Keywords to Target Per Page

Back to the tricky topic of keywords… These pesky buggers can be a real challenge for those who aren’t familiar with SEO. At Rank Fuse, we get many clients that are unsure of just how many keywords they should be trying to target on a single page of their website. Fortunately, we have some advice. The quick answer: you should target more than one keyword (or keyword phrase). A single keyword isn’t going to cover everything that you do or sell, and only using one keyword is a huge disservice to your website and business. Choosing only one keyword is never going to help you get noticed on search engines. If you choose only one keyword, it is probably the most highly searched keyword you COULD be targeting. However, if it is a highly searched keyword, then you are bound to have…

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Website Animation: The Double-Edged Sword of User Experience

Since the invention of the GIF in 1987, it feels like animation is everywhere. Attention spans are consistently becoming shorter, but more eye-catching motion isn’t always a good thing. The goal of animation is to retain customers, but what if animation actually drove visitors away? There are many advantages to animation. Let’s take a look at the pros and cons of website animation:  Pros  Attention spans are always becoming shorter, visual representations of information will help get information to the viewer quickly and clearly.  The user is more likely to stay on the site if they think it is responsive and intuitive.  Perceived performance is one of the most important components of user participation on websites today. Regardless of how long it takes for your site to load, if the user thinks it is taking too long, they will lose interest. Animation…

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Why SEO Backlinks Are About Quality Over Quantity

Backlinking strategies vary with regard to what will work best. Should you focus on how many backlinks you are getting or how great your few backlinks are? At Rank Fuse, our SEO experts have put a lot of time and research into our current backlinking strategy. We have discovered that quality backlinks are much more helpful than the sheer quantity of backlinks your website receives, and we want to share part of that with you. Let’s start with what a backlink is. Backlinks are links that direct a visitor from another website back to yours. Where do backlinks come from? Your website can receive backlinks from social media, directories, and other websites. Often, backlinks are granted through blog posts on other websites. For these backlinks to be helpful, they need to be good. What makes a backlink a “quality” backlink? What Are…

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What You Need to Know About Web Hosting

Having a website for your business is incredibly important in this technological world we live in. However, there is a lot that goes into successfully managing a website. Many business owners don’t have experience creating or running a website. This daunting task can be too much for someone without experience with website hosting. Whether you built your website yourself or had it created, you need someone to host it to keep it up for public use. Rank Fuse has put together this article to tell you everything you need to know about web hosting. Why Does My Website Need a Host? Web hosting grants your website its own space on the Internet by putting the site on a server or servers. The server gives your website storage and access. Servers can be either physical machines are virtual. You can purchase your web…

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