One of the best ways to get more visitors to your blog or website is to use search engine optimization (SEO). When you choose specific keywords and insert them into a post or article in a natural way, your website has a better chance of showing up high on search engine results.
It can be difficult to figure out how SEO works, so many companies are turning to SEO firms for guaranteed results. If you think that your website might benefit from hiring a SEO firm, here are some questions you should ask to make sure you’re getting the most out of your experience.
- Who are some of your past clients, and how have you helped them?
For confidentiality’s sake, a SEO firm can’t just give you the names and addresses of all their clients, but a company that takes pride in its work will be able to give you the names of their bigger clients. Check them out. See how their website is doing. Find out if their posts show up on search engine results with given keywords.
This is one of the most important questions. Past clients are a good indicator of the work a SEO firm does, but a firm should also be able to explain exactly how they can help you individually. This may include a game plan, long term goals ,and working with you to come up with ideal keywords for your website.
- Will you include me in all website changes?
You want to choose a SEO firm that will work with you and include you in all decisions. They may be helping you get traffic, but it’s still your website. A good SEO firm will keep you up to date on everything they are doing.
- Are you good at local SEO?
This is especially important for businesses or companies with a physical location. Local SEO is just that – it improves your search engine results in a localized area, making it more likely that people will stop by your shop or business.
- How will I know the SEO is working?
This is a bit of a tricky one. A good SEO firm will be able to provide you with regular updates on visitor count, search engine rankings, and website traffic. If they say “I don’t know,” it likely means that they have no idea what they’re doing and you should keep looking.
- Will you make our website #1 for a given keyword?
This is a trick question. The thing is, no SEO firm can guarantee this, as search engine algorithms change all the time. If they do answer in the affirmative, chances are they are lying just to get your business.
- Are you up to date with Google’s algorithm changes?
There are massive algorithm updates every year, but a good SEO firm will be able to tell you about the biggest ones, or the ones that will have the most impact on your website. If they can’t, it’s a sign that they don’t know their business very well.
Hiring a SEO firm to up your search engine rankings is a great idea for many websites or blogs. We hope that these questions help you find the perfect SEO firm for you.