Navigating the Lure of Native Advertising

True confessions time. How many of you have been drawn in by native advertising, and would you know if you were? While many disagree on the true definition of native advertising, some might sum it up as what was previously known as an advertorial. If you recall the advertorial, you’ll probably also remember that the content was often sales-driven and its effect anything but subtle. In contrast, native advertising could be called the ultimate camouflage for advertorial, being miles away from the canned sales content of before. Today’s native advertising regularly blurs the lines between real and promoted with content that looks and reads like other content on the page. In fact, its effects blend so well with existing content that readers often finish reading before they realize it’s not real copy. To be fair, these native ads are labeled as promotional…

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How To Create A Good Keywords List

If you’re a search engine marketer, the idea of creating a list of perfect keywords might feel as impossible as adding more hours into the day. Based on ever-changing Google algorithms and the demands of online consumers, how could SEMs ever think there could be a perfect list? Each time you think you finally have the secret formula something changes. Whether that’s an algorithm, an in-house product addition or maybe the newest initiative from someone in the c-level suite who wonders why they aren’t seeing the expected ROI. While we can’t promise the quick fix, Rank Fuse Digital Marketing can offer a few tips about how to make your keywords more effective for your search engine marketing initiatives. Plan for Geolocation Deviations It’s well known that our smartphones have the ability to track us at every twist and turn so it’s reasonable…

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5 Tips to Better Marketing for Your Blog Articles

So you've written up an amazing blog post for your website and you're just about to hit "publish," when the question suddenly occurs to you, "What happens next?" Unfortunately, just writing a blog post—even an amazing one—isn't enough to make sure that it gets seen. There are other steps you can take to help market your blog articles, and make sure that they get the attention that they deserve. Here are five simple blog marketing tips that can help your blog articles stand out from the crowd: Identify your target demographic. It's true when you're writing your blog, and it becomes doubly true when the time comes to market it: you need to know who you're writing to. Who do you want to be reading your blog, who needs the information you're providing, and who are your target customers? Knowing the answers…

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