How to Create Great Blog Content in Minutes

Are you always trying to find extra time to create content for your blog? Rank Fuse knows it can be difficult to generate blog content with all the other things that you need to do every day, but we have a few tricks up our sleeves for creating blog content quickly without taking up your valuable time. Before You Get Started Take a few minutes before you start trying to write by getting prepared. Rank Fuse recommends having your topic selected before you sit down to start writing. Make a list of topic ideas out of things as you see them and have that list saved to your Desktop with at least rough dates next to them. If you have the capacity to build a content calendar, that is even more helpful. Jot down the keywords you are thinking about using next…

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Bing Ads is Making Big Changes

On June 30, 2017, Bing stopped serving ads to its content network. This may have left you wondering where your Bing ads will now show up. Well, now you may have even more questions at the end of November when Bing continues its data cleanup process. On November 30, 2017, Bing is cleaning up data that was previously related to the now-defunct content network. This means that starting November 30, ad groups that were previously set to distribute across both the search and content networks will only be shown on the search network. If your ad group was set to run only across the content network, it will be deleted. Note that these ads haven’t been running since June 30, 2017. You won’t be able to create or update match-type content or set content bids in Bing Ads. All keywords with the…

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7 Most Common SEO Mistakes

Content marking isn’t an easy task. The Internet is constantly evolving, and that means that marketers need to be continuously changing as well. One thing that hasn’t changed is the need for a solid SEO strategy. Search engine optimization itself is always changing, too. With a process that is always in flux, it is very hard to avoid making mistakes. Some of the most common SEO mistakes can be the most critical to hitting your goals. Rank Fuse is here to help you avoid the most common SEO mistakes that most beginners, and even pros, make. 1. Selecting Bad Keywords Keywords are a major source of frustration for SEO beginners. Now more than ever, users and search engines are looking for long-tail keywords. Instead of focusing on how you or your company refers to things, learn about how your customers or potential…

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How to Use Social Media to Increase Website Traffic

Social media is becoming one of the best ways to drive traffic to your website. While it is important to get people interested in your social media accounts, it is even more important to draw them back to your website where they can learn additional information about your business or products and possibly make a purchase. To get things started, if you don’t have a variety of social media accounts, it is time to get started creating them. A few years ago, not having business social media accounts wasn’t a big deal. Today, if you don’t have at least a Facebook account, you are missing out on thousands of potential customers. Rank Fuse is here to help you increase your website traffic using your social media accounts. Give Important Information on Social Media Pages In the digital age, it is all too…

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How to Use Holidays as a Marketing Tool for Your Business

We all know that the holiday season is just around the corner, and for many businesses, the holiday season is the busiest time of year. While you may understand that sales will increase during the holidays, you may need a little help maximizing your sales during this time of year. If someone were to ask you if using holidays as a marketing tool was necessary, you’d probably answer with, “yes!” That’s because you understand how spending habits change throughout the year. If you are going to making a larger percentage of your profits during the holiday season, doesn’t it make sense to increase your marketing efforts around this time in the hopes of increasing profits even more? The real trick isn’t using the holidays as a unique opportunity to market your company, it’s doing so the proper way. There are many great…

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How to Best Handle Negative Online Reviews

Online reviews are becoming an increasingly popular way for people to express their opinions about businesses. Typically, these reviews are either really good or really bad. Good reviews are easy to handle, because there is no necessary damage control. But negative online reviews are a bit trickier. If you get a bad review, you should tread very carefully. Public reviews can lose you business, especially if your response isn’t an appropriate one. Getting a bad review can be very frustrating to a business owner or employee, and your gut reaction may be to take the criticism personally. However, if you respond to a negative review while you are upset, you are more likely to make the situation worse. We have put together a list of tips for dealing with negative feedback online. Be Positive Remember that nobody likes getting negative reviews online…

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Ads Invading Local Pack Search Results

As you know by now, Google is all about information; however, the latest development in the land of Google caused a bit of a stir. Google has confirmed they will be placing ads in the Local Pack. This means that now, one of the three local results is going to be an ad. This means local SEO pros are going to have to increase their efforts further to ensure their clients are showing up in the top two local results, rather than the top three. The Former State of the Google Local Pack Prior to this change, the local pack highlighted the top three business search results, based on relevance and physical proximity to the searcher. This element of Google was beneficial to many companies looking for growth via the internet. There are countless businesses that have received new customers simply because…

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What Are Expanded Text Ads and How Can They Help You?

The days of using the newspaper to advertise your business have come and gone. The way businesses advertise themselves changed in 2000 when Google launched an innovative service, called Adwords. Google’s Adwords has made it so that all types and sizes of companies can get noticed on the internet. Google Adwords works on the idea of pay-per-click, or PPC. PPC ads are those sponsored advertisements that you see at the top of a Google search bar. A company’s advertisement appears based on the keywords a user searched. This way, businesses gain traffic to their site without having someone search for them directly. In Google’s big spring announcement this year, they reported that they would be making a change to Adwords. Now, Google is offering expanded text ads. So what exactly does that mean? Expanded ads defined Expanded text ad space is two…

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Ten Ways to Find out What Your Customers Want to Hear

How do you know what to blog about for your clients? It can be hard to come up with consistently interesting and new content, but with these five tips, you’ll always be able to figure out exactly what your clients will find useful. Use Google Analytics This helpful tool will tell you where your site visitors are coming from and what other websites link to yours. What do these websites feature? Is that content interesting to your clients? Try to find some ways to tie their subject matter in with yours. Answer questions Do your clients have a lot of questions? Do you find that they tend to ask similar questions? Sometimes a FAQ page just isn't enough. Your clients might benefit from detailed posts answering their frequently asked questions. Think about it this way: if a lot of people ask the…

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Seven Questions to Ask Before Hiring an SEO Firm

One of the best ways to get more visitors to your blog or website is to use search engine optimization (SEO). When you choose specific keywords and insert them into a post or article in anatural way, your website has a better chance of showing up high on search engine results. It can be difficult to figure out how SEO works, so many companies are turning to SEO firms for guaranteed results. If you think that your website might benefit from hiring a SEO firm, here are some questions you should ask to make sure you’re getting the most out of your experience. Who are some of your past clients, and how have you helped them? For confidentiality’s sake, a SEO firm can’t just give you the names and addresses of all their clients, but a company that takes pride in its…

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Why Do SEOs Focus on Long-Tail Keywords?

The most common keyword practice utilized by SEO experts is to target long-tail search queries that are substantially less competitive, offer quicker ROI, and need fewer link tactics to achieve success. More importantly, selecting long-tail keywords will present a greater opportunity to gain more visitors to your site. When choosing to optimize for long tail keywords, the root keyword typically remains within the long-tail - so, on the off chance that your SEO does rank for a shorter one or two word phrases, your long tail optimization efforts bring in an extra percentage of traffic and conversions. You Only Have Two Choices: Plan A). You focus on some exceptionally aggressive and broad keywords that require thousands of backlinks to your site, fantastic content, and several more pages of deeper content that supports keyword density for the domain. For example, to rank for a national…

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The “Science” of Search and Content

People decide to build a website for many reasons. For some it may be a blog for something they are passionate about and for others the building may come out of the necessity of conducting business. Today, there are an abundance of templates available for building a website that’s professional-looking and functional, but creating a website without considering its content and how it will be used by the intended audience could actually be worse than having no web presence at all. Filling a Blank Canvas Populating the shell of a new or needs-to-be-updated website can be a daunting task. Similar to trying to furnish a new home in one go, it’s hard to know what information is necessary and what’s nice to have, particularly if you’re working within budgetary constraints like most of us are. Get started by putting yourself in the…

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Navigating the Lure of Native Advertising

True confessions time. How many of you have been drawn in by native advertising, and would you know if you were? While many disagree on the true definition of native advertising, some might sum it up as what was previously known as an advertorial. If you recall the advertorial, you’ll probably also remember that the content was often sales-driven and its effect anything but subtle. In contrast, native advertising could be called the ultimate camouflage for advertorial, being miles away from the canned sales content of before. Today’s native advertising regularly blurs the lines between real and promoted with content that looks and reads like other content on the page. In fact, its effects blend so well with existing content that readers often finish reading before they realize it’s not real copy. To be fair, these native ads are labeled as promotional…

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How To Create A Good Keywords List

If you’re a search engine marketer, the idea of creating a list of perfect keywords might feel as impossible as adding more hours into the day. Based on ever-changing Google algorithms and the demands of online consumers, how could SEMs ever think there could be a perfect list? Each time you think you finally have the secret formula something changes. Whether that’s an algorithm, an in-house product addition or maybe the newest initiative from someone in the c-level suite who wonders why they aren’t seeing the expected ROI. While we can’t promise the quick fix, Rank Fuse Digital Marketing can offer a few tips about how to make your keywords more effective for your search engine marketing initiatives. Plan for Geolocation Deviations It’s well known that our smart phones have the ability to track us at every twist and turn so it’s…

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5 Tips to Better Marketing for Your Blog Articles

So you've written up an amazing blog post for your website and you're just about to hit "publish," when the question suddenly occurs to you, "What happens next?" Unfortunately, just writing a blog post—even an amazing one—isn't enough to make sure that it gets seen. There are other steps you can take to help market your blog articles, and make sure that they get the attention that they deserve. Here are five simple blog marketing tips that can help your blog articles stand out from the crowd: Identify your target demographic. It's true when you're writing your blog, and it becomes doubly true when the time comes to market it: you need to know who you're writing to. Who do you want to be reading your blog, who needs the information you're providing, and who are your target customers? Knowing the answers…

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