Google Ad Grants Program Makes Serious Changes for 2018
Google’s Ad Grants Program is undergoing some big changes in 2018 that may have a significant impact on non-profit organizations. While many organizations may find these new rules hard to cope with, Google implemented the changes to prioritize quality for all Google Ad Grants users. With more than 35,000 non-profits using the program, there are bound to be concerns about all these changes. Rank Fuse Digital Marketing is here to help you better understand all the changes this program will undergo starting in 2018. Changes to Google Ad Grants Program Bidding One of the biggest changes to the Ad Grants Program is there will no longer be a cap on the cost-per-clicks. Instead of having a $2 CPC cap, Google will now allow non-profit organizations to be more competitive when bidding on keywords. In the past, it was difficult for many grantees…