True confessions time. How many of you have been drawn in by native advertising, and would you know if you were? While many disagree on the true definition of native advertising, some might sum it up as what was previously known as an advertorial. If you recall the advertorial, you’ll probably also remember that the content was often sales-driven and its effect anything but subtle. In contrast, native advertising could be called the ultimate camouflage for advertorial, being miles away from the canned sales content of before. Today’s native advertising regularly blurs the lines between real and promoted with content that looks and reads like other content on the page. In fact, its effects blend so well with existing content that readers often finish reading before they realize it’s not real copy. To be fair, these native ads are labeled as promotional…

So you've written up an amazing blog post for your website and you're just about to hit "publish," when the question suddenly occurs to you, "What happens next?" Unfortunately, just writing a blog post—even an amazing one—isn't enough to make sure that it gets seen. There are other steps you can take to help market your blog articles, and make sure that they get the attention that they deserve. Here are five simple blog marketing tips that can help your blog articles stand out from the crowd: Identify your target demographic. It's true when you're writing your blog, and it becomes doubly true when the time comes to market it: you need to know who you're writing to. Who do you want to be reading your blog, who needs the information you're providing, and who are your target customers? Knowing the answers…