Google Ad Grants Program Makes Serious Changes for 2018
PPC

Google Ad Grants Program Makes Serious Changes for 2018

Google’s Ad Grants Program is undergoing some big changes in 2018 that may have a significant impact on non-profit organizations. While many organizations may find these new rules hard to cope with, Google implemented the changes to prioritize quality for all Google Ad Grants users. With more than 35,000 non-profits using the program, there are bound to be concerns about all these changes. Rank Fuse Digital Marketing is here to help you better understand all the changes this program will undergo starting in 2018. Changes to Google Ad Grants Program Bidding One of the biggest changes to the Ad Grants Program is there will no longer be a cap on the cost-per-clicks. Instead of having a $2 CPC cap, Google will now allow non-profit organizations to be more competitive when bidding on keywords. In the past, it was difficult for many grantees…

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January 17, 2018
What’s in Store for SEO in 2017?
Digital Marketing / SEO / Web Development

What’s in Store for SEO in 2017?

As the times change, so too does the face of SEO. In 2017 we saw the rise of better content marketing, changes in how Google displays search results, but what changes will we see in 2018? In this article we are here to break down a few new SEO trends and what we think it means for the future of SEO. Artificial Intelligence Artificial Intelligence (AI) is increasingly being used in a number of different technological applications. With a new year just underway, what new applications could AI have in the world of SEO and content marketing? What is AI? Artificial Intelligence can be difficult to define, but it is really just a branch of computer science that attempts to build machines that are capable of intelligent behavior, including learning. AI includes machine learning, smart robotics, autonomous vehicles, and much more. Machine…

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December 29, 2017
How to Optimize for Google’s Featured Snippets
Content / SEO

How to Optimize for Google’s Featured Snippets

Having content in Google’s featured snippets has become a goal for many companies and bloggers since they were added to the website. But how can you get your content in that coveted featured snippet spot? Rank Fuse is here to help you. What are Google Featured Snippets? Before we talk about earning a spot in Google’s featured snippets, let’s discuss what they are. Featured snippets are the chunks of information that show up in Google’s search engine results page immediately following any ads or sponsored posts on the page. These snippets generally contain very targeted information about a topic or question that can be searched via Google. Typically, featured snippets come from content that was already ranking on the first page of search results. Since featured snippets come before the top-ranked search result, the featured snippet position is called position zero. Because…

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December 20, 2017
7 Misconceptions About Content Marketing
Content / Digital Marketing / SEO / Social Media

7 Misconceptions About Content Marketing

Content marketing is a valuable resource that not everyone is using. In a world where social media marketing and paid search are the hot topics in the marketing world, content marketing isn’t getting the recognition it deserves. The reason may be that some people have strong misconceptions about what content marketing is and how it can help their business. Rank Fuse is here to bust some common content marketing myths for you. #1. Creating Content is the Same as Content Marketing Writing content for your website is not the same thing as content marketing. Content marketing is bigger than just producing a piece of content. To call it content marketing, you would need to have a plan for the content you are creating. For example, content marketing includes a content distribution plan, interaction with your audience, and defined goals. To be successful…

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November 27, 2017
How to Create Great Blog Content in Minutes
Content / Digital Marketing / SEO

How to Create Great Blog Content in Minutes

Are you always trying to find extra time to create content for your blog? Rank Fuse knows it can be difficult to generate blog content with all the other things that you need to do every day, but we have a few tricks up our sleeves for creating blog content quickly without taking up your valuable time. Before You Get Started Take a few minutes before you start trying to write by getting prepared. Rank Fuse recommends having your topic selected before you sit down to start writing. Make a list of topic ideas out of things as you see them and have that list saved to your Desktop with at least rough dates next to them. If you have the capacity to build a content calendar, that is even more helpful. Jot down the keywords you are thinking about using next…

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November 8, 2017
Bing Ads is Making Big Changes
PPC

Bing Ads is Making Big Changes

On June 30, 2017, Bing stopped serving ads to its content network. This may have left you wondering where your Bing ads will now show up. Well, now you may have even more questions at the end of November when Bing continues its data cleanup process. On November 30, 2017, Bing is cleaning up data that was previously related to the now-defunct content network. This means that starting November 30, ad groups that were previously set to distribute across both the search and content networks will only be shown on the search network. If your ad group was set to run only across the content network, it will be deleted. Note that these ads haven’t been running since June 30, 2017. You won’t be able to create or update match-type content or set content bids in Bing Ads. All keywords with the…

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October 24, 2017
Content / SEO

7 Most Common SEO Mistakes

Content marking isn’t an easy task. The Internet is constantly evolving, and that means that marketers need to be continuously changing as well. One thing that hasn’t changed is the need for a solid SEO strategy. Search engine optimization itself is always changing, too. With a process that is always in flux, it is very hard to avoid making mistakes. Some of the most common SEO mistakes can be the most critical to hitting your goals. Rank Fuse is here to help you avoid the most common SEO mistakes that most beginners, and even pros, make. 1. Selecting Bad Keywords Keywords are a major source of frustration for SEO beginners. Now more than ever, users and search engines are looking for long-tail keywords. Instead of focusing on how you or your company refers to things, learn about how your customers or potential…

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October 4, 2017
How to Use Social Media to Increase Website Traffic
Social Media

How to Use Social Media to Increase Website Traffic

Social media is becoming one of the best ways to drive traffic to your website. While it is important to get people interested in your social media accounts, it is even more important to draw them back to your website where they can learn additional information about your business or products and possibly make a purchase. To get things started, if you don’t have a variety of social media accounts, it is time to get started creating them. A few years ago, not having business social media accounts wasn’t a big deal. Today, if you don’t have at least a Facebook account, you are missing out on thousands of potential customers. Rank Fuse is here to help you increase your website traffic using your social media accounts. Give Important Information on Social Media Pages In the digital age, it is all too…

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September 25, 2017
How to Use Holidays as a Marketing Tool for Your Business
Content / Digital Marketing / PPC / Social Media / Web Design

How to Use Holidays as a Marketing Tool for Your Business

We all know that the holiday season is just around the corner, and for many businesses, the holiday season is the busiest time of year. While you may understand that sales will increase during the holidays, you may need a little help maximizing your sales during this time of year. If someone were to ask you if using holidays as a marketing tool was necessary, you’d probably answer with, “yes!” That’s because you understand how spending habits change throughout the year. If you are going to making a larger percentage of your profits during the holiday season, doesn’t it make sense to increase your marketing efforts around this time in the hopes of increasing profits even more? The real trick isn’t using the holidays as a unique opportunity to market your company, it’s doing so the proper way. There are many great…

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September 15, 2017
How to Best Handle Negative Online Reviews
Digital Marketing / Local Search

How to Best Handle Negative Online Reviews

Online reviews are becoming an increasingly popular way for people to express their opinions about businesses. Typically, these reviews are either really good or really bad. Good reviews are easy to handle, because there is no necessary damage control. But negative online reviews are a bit trickier. If you get a bad review, you should tread very carefully. Public reviews can lose you business, especially if your response isn’t an appropriate one. Getting a bad review can be very frustrating to a business owner or employee, and your gut reaction may be to take the criticism personally. However, if you respond to a negative review while you are upset, you are more likely to make the situation worse. We have put together a list of tips for dealing with negative feedback online. Be Positive Remember that nobody likes getting negative reviews online…

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September 6, 2017
Ads Invading Local Pack Search Results
Local Search / PPC / SEO

Ads Invading Local Pack Search Results

As you know by now, Google is all about information; however, the latest development in the land of Google caused a bit of a stir. Google has confirmed they will be placing ads in the Local Pack. This means that now, one of the three local results is going to be an ad. This means local SEO pros are going to have to increase their efforts further to ensure their clients are showing up in the top two local results, rather than the top three. The Former State of the Google Local Pack Prior to this change, the local pack highlighted the top three business search results, based on relevance and physical proximity to the searcher. This element of Google was beneficial to many companies looking for growth via the internet. There are countless businesses that have received new customers simply because…

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July 16, 2016
What Are Expanded Text Ads and How Can They Help You?
PPC

What Are Expanded Text Ads and How Can They Help You?

The days of using the newspaper to advertise your business have come and gone. The way businesses advertise themselves changed in 2000 when Google launched an innovative service, called Adwords. Google’s Adwords has made it so that all types and sizes of companies can get noticed on the internet. Google Adwords works on the idea of pay-per-click, or PPC. PPC ads are those sponsored advertisements that you see at the top of a Google search bar. A company’s advertisement appears based on the keywords a user searched. This way, businesses gain traffic to their site without having someone search for them directly. In Google’s big spring announcement this year, they reported that they would be making a change to Adwords. Now, Google is offering expanded text ads. So what exactly does that mean? Expanded ads defined Expanded text ad space is two…

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June 20, 2016
Ten Ways to Find out What Your Customers Want to Hear
Analytics / Digital Marketing / Web Design

Ten Ways to Find out What Your Customers Want to Hear

How do you know what to blog about for your clients? It can be hard to come up with consistently interesting and new content, but with these five tips, you’ll always be able to figure out exactly what your clients will find useful. Use Google Analytics This helpful tool will tell you where your site visitors are coming from and what other websites link to yours. What do these websites feature? Is that content interesting to your clients? Try to find some ways to tie their subject matter in with yours. Answer questions Do your clients have a lot of questions? Do you find that they tend to ask similar questions? Sometimes a FAQ page just isn't enough. Your clients might benefit from detailed posts answering their frequently asked questions. Think about it this way: if a lot of people ask the…

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June 7, 2016
Seven Questions to Ask Before Hiring an SEO Firm
Digital Marketing / SEO

Seven Questions to Ask Before Hiring an SEO Firm

One of the best ways to get more visitors to your blog or website is to use search engine optimization (SEO). When you choose specific keywords and insert them into a post or article in a natural way, your website has a better chance of showing up high on search engine results. It can be difficult to figure out how SEO works, so many companies are turning to SEO firms for guaranteed results. If you think that your website might benefit from hiring a SEO firm, here are some questions you should ask to make sure you’re getting the most out of your experience. Who are some of your past clients, and how have you helped them? For confidentiality’s sake, a SEO firm can’t just give you the names and addresses of all their clients, but a company that takes pride in…

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May 18, 2016
Why Do SEOs Focus on Long-Tail Keywords?
Content / Local Search / SEO

Why Do SEOs Focus on Long-Tail Keywords?

The most common keyword practice utilized by SEO experts is to target long-tail search queries that are substantially less competitive, offer quicker ROI, and need fewer link tactics to achieve success. More importantly, selecting long-tail keywords will present a greater opportunity to gain more visitors to your site. When choosing to optimize for long tail keywords, the root keyword typically remains within the long-tail - so, on the off chance that your SEO does rank for a shorter one or two word phrases, your long tail optimization efforts bring in an extra percentage of traffic and conversions. You Only Have Two Choices: Plan A). You focus on some exceptionally aggressive and broad keywords that require thousands of backlinks to your site, fantastic content, and several more pages of deeper content that supports keyword density for the domain. For example, to rank for a national…

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December 8, 2015