SEO Now and Then: How Optimization Has Developed the Past 10 Years

Digital marketing is the highest increasing form of marketing and has become one of the most influential marketing channels. Digital marketing is continuously progressing and changing to better fit users’ needs. Google owns most of the market when it comes to search engines, so it is crucial to follow the changing algorithms of Google. When Google introduces new updates, marketers must optimize websites to fit these changes, making it necessary to be in the know of all things Google. SEO has seen both major and minor updates in the last ten years, and Google looks and acts much different than it has in the past. Here are seven of the biggest changes we have seen in the past decade. 1.      No more keyword stuffing Until 2011, quantity was more important than the quality when it came to keywords. The Google Panda update penalizes…

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How to Increase Your Website’s Domain Authority (DA)

Domain Authority also referred to as DA, is one of the most talked-about factors for ranking well in search engines. However, many people still find it difficult to increase their DA scores. Rank Fuse Digital Marketing has some advice on how you can increase your website’s Domain Authority. What is Domain Authority? Let’s start at the beginning. What is Domain Authority? DA is a search engine ranking score that can predict how well your website will rank on the search engine result pages. This is a score that was developed by Moz, and the scores range from one to 100 with the higher scores showing a greater ability to rank. You can use your DA score to compare your websites to other or track your website’s ranking strength over time to see improvements or problems with your website. DA scores are not…

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Store Visits – The New Beta Tool in Google Analytics

Consumer behavior has changed dramatically over the past decade.  More and more consumers go online to research the best restaurants, find product reviews, and so on. E-commerce sales continue on an upward trend, especially with Amazon’s continuous growth. Despite this growth, however, in-store sales still make up 90% percent of all retail sales. Many consumers are researching products or services online before going into physical retail locations to make the purchase. This is true across industries, including restaurants, auto and transportation, jewelers, and more. “Near me” searches have tripled in the past two years, placing importance on targeting Google Ads campaigns. Unfortunately, it was near impossible to track if these ads were effective in getting consumers into brick-and-mortar locations. Google My Business data has come along way to help set benchmarks with driving direction data, but it's still not an exact science.…

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Introducing Google My Business Complaint Form

Until now, the best options for reporting Google My Business (GMB) issues that hurt your local SEO efforts was honestly Twitter. In fact, you can still tweet issues to @GoogleMyBusiness and hope they take care of it for you; but now, we have a new option! Introducing Google's Business Redressal Complaint Form: Now, if you come across fraud, duplication, or just bad information on Google Maps you can fill out an online complaint form. This complaint form is mainly looking for factual business information issues such as name, address, phone number, or URL issues. This means that if the issue you want to fix is related to something else like business hours, bogus reviews, photos, or service category, suggesting feedback or using Twitter is still your best bet. As you will see in the image below, Google is not promising any action…

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The Great Google 4-Star Ratings Attack of 2018: The Who, What, Where… but Why?

While many Americans watched Football last weekend, I was watching tons of “fake” ratings pollute Google Reviews with bogus 4-star ratings. If I told you over 2 million ratings were executed by less than 30 profiles, would you be shocked? What if I told you they are still live and didn’t get auto-flagged by Google? Oddly, after what I saw, today seems very quiet. I don’t see any response from Google, or your typical SEO guru’s leaning in. But, with so many companies affected, I can’t be the only one trying to figure out what is going on, right? If Google is too busy “fixing it” to respond, that’s fine. However, this virtual wildfire is spreading fast, and Google doesn't seem to have it fully contained. As it spreads across more local listings, Google risks credibility with people who still trust Google…

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New URL Inspection Tool from Google Search Console

A new feature is now available in the beta Google Search Console that allows users to check a specific URL on a website to see how Google search sees that URL. Called the URL Inspection Tool, Google now has released this tool for all users. The URL Inspection Tool gives users a detailed crawl, index, and serving information about the provided URLs. Additionally, it will show users the last crawl date, the status of said crawl, any errors, and the canonical URL for the page. This tool can help users see if their pages are successfully indexed and whether they have any AMP errors, indexing problems, or structured data errors. You can enter AMP vs. non-AMP URLs as well. Search Console’s URL Inspection Tool Help Page further details all of the features this new tool offers. Additionally, there are more updates in…

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Google Analytics and GDPR: What Marketers Need to Know

Google Analytics is a tool that many companies use to monitor their website traffic and marketing channels online. The straightforward nature of Google Analytics installation and cookie-based tracking has made the platform a favorite for many agencies and companies. Google Analytics has great integration with AdWords, building retargeting lists, and custom audiences for better insights and segmentation. However, with the new European Union (EU) regulations about data privacy, Google Analytics, and privacy laws, what we are used to as online advertisers now might soon be called the “good old days.” What is GDPR Compliance? The General Data Protection Regulation (GDPR) is a data privacy regulation imposed by the EU that goes into effect on May 25, 2018. The purpose of GDPR is to consolidate privacy regulation in the EU and give customers and individuals control over their information. For companies that violate…

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Big Changes with Yoast SEO 7.0

The Yoast SEO plugin made a bunch of different changes on March 6. This update was created to help make SEO easier to understand and use, and in the process, Yoast removed a few settings and options. Other changes included changing the names of certain settings that might have been confusing for people without extensive technical knowledge of SEO. Rank Fuse is here to help answer some of the most common questions about the update. Why Were Some Settings Deleted? Yoast SEO 7.0 included the removal of a few of the settings options. The main reason Yoast got rid of these setting was that in almost all cases, they shouldn’t be altered. And, if you give people the option, they are likely to change these settings, because they feel like it’s what they are supposed to do. In the new Yoast 7.0,…

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How to Remove a Location in Google Maps

Google Maps is a helpful tool for businesses to draw people into their locations. In most cases, Google Maps does a good job of keeping Google Maps up-to-date, but there are times when you may need to make changes to your Google Maps location for some reason. Rank Fuse wants you to be able to take care of your location in Google Maps, so we have all the information you need to remove your location from Google Maps. Removing a Business Listing on Google Maps You would want to remove a listing from Google Maps if the location never existed, has closed, is ineligible to appear on Google, or shows an incorrect address. If your location is permanently closed, and you want to remove the list from Google Maps, there are a few easy steps you can take: Go to Google Maps…

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Google Search Console – Solved: Index Coverage Issues

The new Google Search Console is doing a great job of many new things including expanding keyword data and informing users of any index errors on their websites. While that is very helpful, it seems that as with any new system a few bugs might still be in the system. More specifically, we are seeing a handful of random URLs get flagged with "New Index Coverage issues detected" alerts when these pages should be just fine. While it's nice to have Google watching our back, false positives can be just as bad and time-consuming when it comes to client education. While we can't explain Google's lust for over-applying whatever rules it has in place that signify errors. This has led to more customer service issues and we thought it would be a good idea to clear the air with some definitive examples showing folks it's not…

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Basic Google Analytics Filters Everyone Should Be Using

When it comes to viewing data in Google Analytics, it can be difficult to parse through all the information on your computer screen. Fortunately, Google Analytics Filters can help you better organize and sort the data, so you can get all the information that you want quickly. Setting up the proper filters can also ensure that you are looking at accurate data, which can help you make better future decisions for your website. Rank Fuse is here to help you figure out which filters you should be using for your account. How to Create a Filter You can create filters in two different places on Google Analytics: the Account level and the View level. It is a good idea to only create filters in the Account level and then assign them to different views. You can, however, create a filter at the…

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How to Get Rid of Bot Traffic from Google Analytics Completely

Bot traffic has made life difficult for digital marketers looking to give their clients the most accurate information regarding their websites as possible. In fact, bot traffic now makes up 56 percent of all traffic on an average website. Since digital marketers want to give accurate information, it is important to find a way to identify and eliminate bot traffic from the rest of the data in Google Analytics. Rank Fuse is here to help you get rid of the bot traffic that is tripping up your traffic numbers. Identifying Bot Traffic Bot traffic is defined as non-human traffic to your website from spiders and robots that seems like legitimate traffic but is really spam. This low-quality traffic can interfere with your data and mess up your ability to make well-informed decisions for your business. If you start to notice unexpected spikes…

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New Google Search Console Unveiling in 2018

Since Google is still the most powerful search engine in the world, any time changes are made can be a scary time for marketers. Some webmasters may be getting to test out a beta version of the new Google Search Console that is going to be rolling out later this year, but many people are curious and anxiously waiting to see what the final product will look like. Well, due to the responses to the beta test, it looks like Google has decided some of what they will change on the Search Console throughout 2018, and Rank Fuse is here to break it all down for you. Search Console Changes Expected in 2018 There are a few big changes coming to the Google Search Console this year. Let’s take a quick look at them: Search Performance Report The new Search Performance report…

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Google Ad Grants Program Makes Serious Changes for 2018

Google’s Ad Grants Program is undergoing some big changes in 2018 that may have a significant impact on non-profit organizations. While many organizations may find these new rules hard to cope with, Google implemented the changes to prioritize quality for all Google Ad Grants users. With more than 35,000 non-profits using the program, there are bound to be concerns about all these changes. Rank Fuse Digital Marketing is here to help you better understand all the changes this program will undergo starting in 2018. Changes to Google Ad Grants Program Bidding One of the biggest changes to the Ad Grants Program is there will no longer be a cap on the cost-per-clicks. Instead of having a $2 CPC cap, Google will now allow non-profit organizations to be more competitive when bidding on keywords. In the past, it was difficult for many grantees…

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What’s in Store for SEO in 2017?

As the times change, so too does the face of SEO. In 2017 we saw the rise of better content marketing, changes in how Google displays search results, but what changes will we see in 2018? In this article we are here to break down a few new SEO trends and what we think it means for the future of SEO. Artificial Intelligence Artificial Intelligence (AI) is increasingly being used in a number of different technological applications. With a new year just underway, what new applications could AI have in the world of SEO and content marketing? What is AI? Artificial Intelligence can be difficult to define, but it is really just a branch of computer science that attempts to build machines that are capable of intelligent behavior, including learning. AI includes machine learning, smart robotics, autonomous vehicles, and much more. Machine…

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