Case Study
Roasterie Coffee
The Results
ROAS with Google Shopping Ads
Cost reduction of in-store conversions from Google Ads
The Challenge
The Roasterie felt like their current ad campaigns were not performing at a high level, and their current agency was not providing the level of optimizations and reporting insights to confidently turn things around.
For added pressure, Q4 was just a few months away, and any new approaches and campaigns had to be built quickly. If not, there was a potential opportunity lost during the holiday shopping season.
The Solution
Before we made any promises or presumptions we were better, we took an audit approach. After finding and sharing some simple and silly mistakes within their Google Ads campaigns, we moved forward as their new partner.
We upgraded their Shopify store to improve the Google Merchant feed. We rebuilt the local brick-and-mortar campaigns and a new Pmax shopping campaign. We fixed conversion tracking issues with the new GA4, as well.
After we took over, things got better quickly. Their cost per store visit dropped from $11.50 to ~$4.50. In four months, we dropped the average by more than half, and brought them into the black for the first time.
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