Case Study
Gilmore HVAC
The Results
Increase in local California organic sessions
Increase in site health immediately following the website rebuild
Important highlights include:
Organic traffic surged by an impressive 162.4%, driving more qualified leads and ultimately boosting the company’s bottom line.
The website’s performance continued to improve, with a 14.9% increase in website health.
Our keyword-rich content effectively targeted local searches, resulting in significant increases in impressions and clicks for “near me,” “company,” and “service” keywords.
These improvements solidified Gilmore’s position as a leading HVAC provider in their local market.
The Challenge
Gilmore Heating, Air, & Plumbing faced a stagnant online presence due to poor search engine rankings and duplicate content. Their underperforming website hindered their ability to attract new customers and grow their business in the local California market.
We implemented a strategic approach focused on three core pillars: content optimization, off-page SEO, and technical SEO. This comprehensive plan aimed to enhance the website’s visibility, relevance, and user experience.
The Solution
Phase 1: Content Optimization
To ensure a seamless user experience and prevent search engine penalties, we eliminated duplicate content from the website. This streamlined the content structure, making it easier for search engines to index and understand the website’s pages.
Phase 2: Off-Page SEO
To enhance Gilmore’s online authority, we implemented a targeted off-page SEO strategy. This involved building high-quality backlinks from reputable websites within the HVAC industry. By strategically acquiring these backlinks, we improved the website’s domain authority and boosted its rankings in search engine results pages.
Phase 3: Technical SEO
We prioritized reducing the website’s load speed, which had been a longstanding problem. By optimizing the code, eliminating unnecessary plugins, and compressing images, we significantly enhanced the user experience and improved search engine visibility.
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