50+ Free Digital Marketing Tools For Business Owners

As a small business owner, you likely understand the importance of effective marketing. But with so many tools and platforms…

We Asked ChatGPT to Audit Google’s Search Quality Guidelines – This is What it Said.

For those of you who are not familiar, Google has a 170-page “Search Quality Evaluator Guidelines” PDF. They started to…

Off-Page SEO 101: How to Build an Effective Strategy

The authority of your website is one of the most important factors Google considers when ranking it. Because of this,…

Why PR is a Key Component of SEO Strategy

I’ve been in the digital marketing trenches for what feels like forever. Back when SEO was all about keyword stuffing…

The Connection Between SEO & Social Media

Social media management and search engine optimization (SEO) are often thought of as two separate strategies. SEO is used for websites, and…

Preparing for MySQL 8.0 and PHP 8 Upgrades: A WordPress Guide

MySQL 8.0 and PHP 8 are both major releases that offer a number of performance and security improvements over their…

Digital Marketing Glossary of Terms

A/B Testing?: A/B testing or split testing is a standard performance-measuring tool used throughout digital marketing. A/B testing is done…

Building Inbound Links for SEO: A Comprehensive Guide

In today’s digital age, building inbound links is a crucial component of search engine optimization (SEO). Inbound links, also known…

10 Reasons Why Your GA4 Traffic and Universal Analytics (UA) Data Doesn’t Match + Free Data Studio Template

For most agencies and marketing teams, getting GA4 installed and set up has been a top priority in 2022. By…