Keyword Research Service | Kansas City Digital Marketing Experts

Keyword Research

What Is Keyword Research?

Keyword research is the practice of determining what keywords will be valuable to include in your website’s content. Keywords are important for both organic and paid SEM strategies, which is why we care so much about helping clients determine what they need to target.

With SEO keyword research, we can target the right keywords for the right pages on your website, leading to more and more traffic to your site.

How Do We Preform Keyword Research?

At Rank Fuse, we utilize a variety of SEO tools and software that allow us to see how you are currently ranking for the keywords you want to target, as well as opportunities to rank for additional search results. We combine keyword research with competitor analysis to help you outrank your competition. Once we have identified the keywords we need to target, we can inject them into the content on your website, your paid ads, and your off-page SEO efforts.

We utilize the right keywords for the right content on your website. For example, information keywords are best used in blogs, and transactional keywords are best used in product pages. We’ll analyze each keyword’s difficulty and target ones that will fit seamlessly into your content and be the most effective.

We can provide insight on a variety of keyword types, including:

Informational: Used by users seeking information or answers to questions.
Commercial: Indicate users in the consideration stage looking for products or services.
Navigational: Used to find specific websites or pages.
Transactional: Show intent to make a purchase or take action.

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How We Use Keywords To Improve Your Rankings

We know you want to rank on Google as high as possible. Our team can help you do that by incorporating keywords into your website copy and search ads. Our content strategists use data on both branded and non-branded keywords to implement a cohesive SEM strategy.

Tracking your rankings over time will help us determine how we can be more successful in the future. As we learn what keywords you perform well for, we can implement new strategies to gain traction with others.