Marketing Automation Services
What Is Marketing Automation?
Marketing automation is a set of workflows and if/then statements that automate which customer relationship management system (CRM) groups or individuals receive certain marketing emails. The trigger for firing these emails can be made based on email and social media engagement, lead score, website behavior, sales calls, form fills, appointment requests, and much more.
Due to the complexity and creativity this process can involve, it’s best to work with strategists who can take your data and turn it into reliable leads. Rank Fuse is here to help you understand what marketing efforts are working and not working so you can optimize your budget and time acquiring the right customers and clients.
How Marketing Automation Gets You More Leads
For B2B companies with longer sales cycles, having a CRM that can score engagement based on website page visits, social media interactions, email opens, etc., gives your sales team a priority pipeline that helps them focus on who is really interested in doing business with you.
For eCommerce websites, people may abandon their shopping carts for a number of reasons, like shipping costs, promo codes, and more. Sending a reminder about their abandoned session with an incentive can help them complete the purchase. No matter what your business's motivation is, marketing automation is a great tool for marketing and sales teams to boost company revenue.
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Rank Fuse Provides Marketing Automation Solutions
Rank Fuse relies on various tools and methods to enhance your marketing automation efforts. Whether you need us to handle the creation and strategy of your email campaigns or install and manage chatbots on your website, we have the expertise to drive success for your brand.
We’ll analyze data and trends to determine what works best for your business. We partner with Mailchimp and HubSpot, both of which offer customizable and data-driven marketing automation solutions. Contact us today to speak to our team about our marketing automation services, and let’s find the right solution for your business.
Customer Relationship Management (CRM)
Marketing automation starts with building a list of potential customers as well as managing your current customer list for client communication. Having a cloud-based CRM that cookies and monitors people allows for more automation.
Chat Bots
Chatbots are becoming a popular way to start a conversation with potential customers visiting your website. Building a custom chatbot that is not invasive while also supporting your lead funnel and customer service takes planning.
Email Drip Campaign
An email drip campaign is a continuous series of email messages. Automation allows for the timing and content of these messages to be individualized based on the behavioral actions taken by each user of your CRM.
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