Marketing automation is a set of workflows and if/then statements that automate which customer relationship management system (CRM) groups or individuals receive certain marketing emails. The trigger for firing these emails can be made based on email and social media engagement, lead score, website behavior, sales calls, form fills, appointment requests, and much more.

Due to the complexity and creativity this process can involve, it’s best to work with strategists who can take your data and turn it into reliable leads. Rank Fuse is here to help you understand what marketing efforts are working and not working so you can optimize your budget and time acquiring the right customers and clients.