Website Animation: The Double-Edged Sword of User Experience

Since the invention of the GIF in 1987, it feels like animation is everywhere. Attention spans are consistently becoming shorter, but more eye-catching motion isn’t always a good thing. The goal of animation is to retain customers, but what if animation actually drove visitors away? There are many advantages to animation. Let’s take a look at the pros and cons of website animation:  Pros  Attention spans are always becoming shorter, visual representations of information will help get information to the viewer quickly and clearly.  The user is more likely to stay on the site if they think it is responsive and intuitive.  Perceived performance is one of the most important components of user participation on websites today. Regardless of how long it takes for your site to load, if the user thinks it is taking too long, they will lose interest. Animation…

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What You Need to Know About Web Hosting

Having a website for your business is incredibly important in this technological world we live in. However, there is a lot that goes into successfully managing a website. Many business owners don’t have experience creating or running a website. This daunting task can be too much for someone without experience with website hosting. Whether you built your website yourself or had it created, you need someone to host it to keep it up for public use. Rank Fuse has put together this article to tell you everything you need to know about web hosting. Why Does My Website Need a Host? Web hosting grants your website its own space on the Internet by putting the site on a server or servers. The server gives your website storage and access. Servers can be either physical machines are virtual. You can purchase your web…

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How Can the Google Search Console URL Inspection Tool Help You?

The strong focus on SEO recently has led many companies to redirect their energy into SEO strategies. When it comes to search engine optimization, all of your efforts are wasted if you aren’t showing up on the search results pages at all. This is where Google Search Console’s URL Inspection Tool comes in. At Rank Fuse, we know how to use this tool to get your website seen in Google searches to increase your visibility. What is the URL Inspection Tool? The Google URL Inspection Tool gives Search Console users insight into how Google indexed a specific URL. According to Google, the URL Inspection Tool provides information about your webpages from Google Index such as crawl, index, and serving information. Additionally, it provides AMP errors, structured data errors, and indexing issues. Knowing that your website is indexable is critical to your SEO…

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How Default Google Ads Settings Could Be Hurting Your Campaigns

When you create a Google Ads account, there are a number of default settings already loaded into your campaigns. While this may seem extremely helpful if you are new to Google Ads, formerly Google Adwords, you could be costing yourself significant money in the long-term. At Rank Fuse, we caution our clients from accepting default settings in PPC campaigns, and we have some advice for the settings that you should change. Google Ads Default Settings You Should Change and Why When you create a campaign in Google Ads, you will see default settings that Google automatically applies to the campaign. Here are a few of the default settings you should change and why you should change them: Campaign Type Creating a Google Ads campaign requires a campaign type. This campaign type will default to “Search Network with Display Select.” However, this setting…

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Store Visits – The New Beta Tool in Google Analytics

Consumer behavior has changed dramatically over the past decade.  More and more consumers go online to research the best restaurants, find product reviews, and so on. E-commerce sales continue on an upward trend, especially with Amazon’s continuous growth. Despite this growth, however, in-store sales still make up 90% percent of all retail sales. Many consumers are researching products or services online before going into physical retail locations to make the purchase. This is true across industries, including restaurants, auto and transportation, jewelers, and more. “Near me” searches have tripled in the past two years, placing importance on targeting Google Ads campaigns. Unfortunately, it was near impossible to track if these ads were effective in getting consumers into brick-and-mortar locations. Google My Business data has come along way to help set benchmarks with driving direction data, but it's still not an exact science.…

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New URL Inspection Tool from Google Search Console

A new feature is now available in the beta Google Search Console that allows users to check a specific URL on a website to see how Google search sees that URL. Called the URL Inspection Tool, Google now has released this tool for all users. The URL Inspection Tool gives users a detailed crawl, index, and serving information about the provided URLs. Additionally, it will show users the last crawl date, the status of said crawl, any errors, and the canonical URL for the page. This tool can help users see if their pages are successfully indexed and whether they have any AMP errors, indexing problems, or structured data errors. You can enter AMP vs. non-AMP URLs as well. Search Console’s URL Inspection Tool Help Page further details all of the features this new tool offers. Additionally, there are more updates in…

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Big Changes with Yoast SEO 7.0

The Yoast SEO plugin made a bunch of different changes on March 6. This update was created to help make SEO easier to understand and use, and in the process, Yoast removed a few settings and options. Other changes included changing the names of certain settings that might have been confusing for people without extensive technical knowledge of SEO. Rank Fuse is here to help answer some of the most common questions about the update. Why Were Some Settings Deleted? Yoast SEO 7.0 included the removal of a few of the settings options. The main reason Yoast got rid of these setting was that in almost all cases, they shouldn’t be altered. And, if you give people the option, they are likely to change these settings, because they feel like it’s what they are supposed to do. In the new Yoast 7.0,…

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What’s in Store for SEO in 2017?

As the times change, so too does the face of SEO. In 2017 we saw the rise of better content marketing, changes in how Google displays search results, but what changes will we see in 2018? In this article we are here to break down a few new SEO trends and what we think it means for the future of SEO. Artificial Intelligence Artificial Intelligence (AI) is increasingly being used in a number of different technological applications. With a new year just underway, what new applications could AI have in the world of SEO and content marketing? What is AI? Artificial Intelligence can be difficult to define, but it is really just a branch of computer science that attempts to build machines that are capable of intelligent behavior, including learning. AI includes machine learning, smart robotics, autonomous vehicles, and much more. Machine…

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