Pros and Cons of Microsoft Clarity – 2020 Review

Microsoft is changing the game with its latest offering?a free UX analytics tool that can record and show you what users are doing on your website. This tool, called Clarity, provides engagement metrics, recordings, heatmaps, and website performance data that will help you improve user experience and design across desktop and mobile screens. Pros: Free […]

How Can the Google Search Console URL Inspection Tool Help You?

URL Inspection Tool

The strong focus on SEO recently has led many companies to redirect their energy into SEO strategies. When it comes to search engine optimization, all of your efforts are wasted if you aren’t showing up on the search results pages at all. This is where Google Search Console’s URL Inspection Tool comes in. At Rank […]

Store Visits – The New Beta Tool in Google Analytics

in-store shopping analytics

Consumer behavior has changed dramatically over the past decade. More and more consumers go online to research the best restaurants, find product reviews, and so on. E-commerce sales continue on an upward trend, especially with Amazon’s continuous growth. Despite this growth, however, in-store sales still make up 90% percent of all retail sales. Many consumers […]