The Comprehensive Guide to Creating Content for Your Website

Marketers are all about high-quality content in today’s fast-paced, highly competitive world of search engine rankings. At the end of the day, everything comes back to content. Your social media presence and search traffic, PPC campaigns, SEM strategy, and more all hinge on having great content on your website. Since 77 percent of Internet users read blogs, your goal should be to create articles that will bring people to your website. In addition, the average company with an active blog generates 55 percent more site visitors. We are also finding that longer blogs tend to perform better in search engines, and the average word count for top-ranking content in Google is between 1,140 and 1,285 words. For these reasons, you need to be creating content for your website. Since it isn’t always easy to get started, Rank Fuse’s guide to website content…

0 Comments

What Google Analytics Can Tell You About Your Website

Google Analytics is a powerful tool that can provide many insights into your business’ website performance. As Google’s website analysis service, Google Analytics can help you understand your audience, how users get to your website, how they behave once they get there, and how your digital marketing efforts drive traffic and business. How to Apply the Basics Google Analytics provides a long list of useful metrics. Some insights are more complex than others, but most are easy to interpret and provide insights that help you make necessary changes. Your first step is to install the software on your website, so Google Analytics will start tracking website traffic and begin to produce reports. When you log in to your Google Analytics account, it will open to a dashboard, which includes several important metrics and data points. You’ll find the amount of traffic on…

0 Comments

Web Development and SEO: 5 Things to Check Before Your Site Goes Live

Developing websites is challenging, especially for business owners with no web development background. Rank Fuse’s web development team knows that this is a challenging task, especially when you throw SEO into the mix. Search engine optimization is critical for businesses, and it is even more important to a new business looking to outrank their competition in search engines. Here are five things that you will want to check before you push your website live from our experts. 404 Errors When users try to view a page on your website and get a 404 error, they can get frustrated. Before you go live with your website, you will want to eliminate 404 errors and set up a custom 404 page so that the visitor stays on your website. You can also track 404 errors to give yourself a chance to fix any of…

0 Comments

Website Animation: The Double-Edged Sword of User Experience

Since the invention of the GIF in 1987, it feels like animation is everywhere. Attention spans are consistently becoming shorter, but more eye-catching motion isn’t always a good thing. The goal of animation is to retain customers, but what if animation actually drove visitors away? There are many advantages to animation. Let’s take a look at the pros and cons of website animation:  Pros  Attention spans are always becoming shorter, visual representations of information will help get information to the viewer quickly and clearly.  The user is more likely to stay on the site if they think it is responsive and intuitive.  Perceived performance is one of the most important components of user participation on websites today. Regardless of how long it takes for your site to load, if the user thinks it is taking too long, they will lose interest. Animation…

0 Comments

What You Need to Know About Web Hosting

Having a website for your business is incredibly important in this technological world we live in. However, there is a lot that goes into successfully managing a website. Many business owners don’t have experience creating or running a website. This daunting task can be too much for someone without experience with website hosting. Whether you built your website yourself or had it created, you need someone to host it to keep it up for public use. Rank Fuse has put together this article to tell you everything you need to know about web hosting. Why Does My Website Need a Host? Web hosting grants your website its own space on the Internet by putting the site on a server or servers. The server gives your website storage and access. Servers can be either physical machines are virtual. You can purchase your web…

0 Comments

Firefox Browser is [Now] Blocking Google Analytics By Default

On the Mozilla Blog last week, Dave Camp, Senior Vice President of Firefox, announced that the browser he manages will now block known third-party cookies, including Google Analytics by default. While many analytics analysts, SEOs, and advertisers are obviously miffed on the idea, the sell from Camp is all about enhanced tracking protection from your online behavior (a.k.a. privacy). Firefox’s Enhanced Tracking Protection Firefox’s new tool that blocks cookies from collecting user data is called “Enhanced Tracking Protection.” The tool will block third-party tracking cookies from collecting anonymous user data. According to Mozilla, the user experience will not be affected. When users visit sites that use these tracking tools, a shield icon will appear in the address bar next to the URL, indicating that the user is now protected. The “Enhanced Tracking Protection” tool has been implemented for users who have installed…

3 Comments

How to Use Holidays as a Marketing Tool for Your Business

We all know that the holiday season is just around the corner, and for many businesses, the holiday season is the busiest time of year. While you may understand that sales will increase during the holidays, you may need a little help maximizing your sales during this time of year. If someone were to ask you if using holidays as a marketing tool was necessary, you’d probably answer with, “yes!” That’s because you understand how spending habits change throughout the year. If you are going to making a larger percentage of your profits during the holiday season, doesn’t it make sense to increase your marketing efforts around this time in the hopes of increasing profits even more? The real trick isn’t using the holidays as a unique opportunity to market your company, it’s doing so the proper way. There are many great…

0 Comments

Ten Ways to Find out What Your Customers Want to Hear

How do you know what to blog about for your clients? It can be hard to come up with consistently interesting and new content, but with these five tips, you’ll always be able to figure out exactly what your clients will find useful. Use Google Analytics This helpful tool will tell you where your site visitors are coming from and what other websites link to yours. What do these websites feature? Is that content interesting to your clients? Try to find some ways to tie their subject matter in with yours. Answer questions Do your clients have a lot of questions? Do you find that they tend to ask similar questions? Sometimes a FAQ page just isn't enough. Your clients might benefit from detailed posts answering their frequently asked questions. Think about it this way: if a lot of people ask the…

0 Comments