How Social Media Affects Your SEO

Social media. You’ve probably had it drilled into your head that you need to be keeping up with a social media presence for your business. It can be a challenge juggling so many different things, and social media doesn’t always make the cut. Many of our clients want to make a bigger presence on social media platforms, but they don’t know how to make it happen without investing a lot of resources into the task. At Rank Fuse, we know that social media can have a dramatic impact on your SEO, so we recommend consistent social posting for all of our clients. Here are just a few ways that social media affects your website’s SEO. Increased Web Presence and Traffic to Website Getting more people on your website should always be a goal. Actively participating on social media platforms is one way…

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Are you Breaking Copyright Law on Social Media Without Realizing It?

The rise of social media platforms and a constant increase in users has brought into legal question the practices of social media platforms and the users that engage on these platforms, including individuals, brands, and government entities. Since the debut of social media over 20 years ago, many situations have been investigated regarding the legality of resharing content, endorsing products or services, and more. Legal issues can arise, but it is also important to practice ethical social media use for a business or brand. At Rank Fuse, our content team focuses on providing original content for our clients and managing ethical and honest social media accounts. 5 Possible Legal Problems on Social Media Brands and businesses should consider these five key legal issues when creating a social media plan. 1.      Copyright Infringement At the forefront of legal concerns relating to social media…

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7 Misconceptions About Content Marketing

Content marketing is a valuable resource that not everyone is using. In a world where social media marketing and paid search are the hot topics in the marketing world, content marketing isn’t getting the recognition it deserves. The reason may be that some people have strong misconceptions about what content marketing is and how it can help their business. Rank Fuse is here to bust some common content marketing myths for you. #1. Creating Content is the Same as Content Marketing Writing content for your website is not the same thing as content marketing. Content marketing is bigger than just producing a piece of content. To call it content marketing, you would need to have a plan for the content you are creating. For example, content marketing includes a content distribution plan, interaction with your audience, and defined goals. To be successful…

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How to Use Social Media to Increase Website Traffic

Social media is becoming one of the best ways to drive traffic to your website. While it is important to get people interested in your social media accounts, it is even more important to draw them back to your website where they can learn additional information about your business or products and possibly make a purchase. To get things started, if you don’t have a variety of social media accounts, it is time to get started creating them. A few years ago, not having business social media accounts wasn’t a big deal. Today, if you don’t have at least a Facebook account, you are missing out on thousands of potential customers. Rank Fuse is here to help you increase your website traffic using your social media accounts. Give Important Information on Social Media Pages In the digital age, it is all too…

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How to Use Holidays as a Marketing Tool for Your Business

We all know that the holiday season is just around the corner, and for many businesses, the holiday season is the busiest time of year. While you may understand that sales will increase during the holidays, you may need a little help maximizing your sales during this time of year. If someone were to ask you if using holidays as a marketing tool was necessary, you’d probably answer with, “yes!” That’s because you understand how spending habits change throughout the year. If you are going to making a larger percentage of your profits during the holiday season, doesn’t it make sense to increase your marketing efforts around this time in the hopes of increasing profits even more? The real trick isn’t using the holidays as a unique opportunity to market your company, it’s doing so the proper way. There are many great…

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