How Will SEO and Content Marketing Continue to Merge in 2020?

Search engine optimization (SEO) and content marketing are both popular options for those looking into digital marketing services. Digital marketers often suggest content marketing to clients who are interested in SEO services as part of a full-service package. You’d be hard-pressed to find a digital marketer or SEO expert that doesn’t include content marketing in with their other SEO services. Let’s take a look at each marketing practice and their unique relationship. What Are SEO and Content Marketing? Often used together, SEO and content marketing are not the same things. Search engine optimization is the technical process used to increase both the quantity and quality of the traffic coming to a website via organic search results. Content marketing involves creating and using high-quality, relevant content to bring people to your website and increase user engagement and action. What Is the Relationship Between…

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The Comprehensive Guide to Creating Content for Your Website

Marketers are all about high-quality content in today’s fast-paced, highly competitive world of search engine rankings. At the end of the day, everything comes back to content. Your social media presence and search traffic, PPC campaigns, SEM strategy, and more all hinge on having great content on your website. Since 77 percent of Internet users read blogs, your goal should be to create articles that will bring people to your website. In addition, the average company with an active blog generates 55 percent more site visitors. We are also finding that longer blogs tend to perform better in search engines, and the average word count for top-ranking content in Google is between 1,140 and 1,285 words. For these reasons, you need to be creating content for your website. Since it isn’t always easy to get started, Rank Fuse’s guide to website content…

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What is E-A-T, and How Does It Affect SEO?

Google can be a secretive company when it comes to updates and algorithm changes. However, one thing the company is not secretive about is its goal to provide its users with the highest-quality, most relevant content from industry experts. Old search engine optimization (SEO) practices involved buying spammy links and stuffing short content pieces with keywords, and search engines rewarded these efforts with higher rankings. That is no longer the case as Google continues to change its algorithms to serve its users better. Although Google prefers to keep marketers and SEOs guessing about its best practices, the search engine’s release of Search Quality Rating Guidelines discloses how it evaluates pages and websites. These guidelines are used to train Quality Raters (QR), who are individuals hired by Google to sift through sites and evaluate them based on certain criteria. QRs are given search queries…

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What Google Analytics Can Tell You About Your Website

Google Analytics is a powerful tool that can provide many insights into your business’ website performance. As Google’s website analysis service, Google Analytics can help you understand your audience, how users get to your website, how they behave once they get there, and how your digital marketing efforts drive traffic and business. How to Apply the Basics Google Analytics provides a long list of useful metrics. Some insights are more complex than others, but most are easy to interpret and provide insights that help you make necessary changes. Your first step is to install the software on your website, so Google Analytics will start tracking website traffic and begin to produce reports. When you log in to your Google Analytics account, it will open to a dashboard, which includes several important metrics and data points. You’ll find the amount of traffic on…

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Keywords 101: How to Outrank Your Competitors

We talk a lot about rankings in search engines. Keywords are a pivotal aspect of your search engine rankings. Outranking other businesses in search engines is likely to help earn you more customers. So, how can you outrank your competitors? Use keywords to your advantage! Here are a few tips from Rank Fuse. Determine Your Competitors Creating a list of competitors is the first step to outranking them. If you don’t know who you are competing with, it is going to be hard to beat them. Here are the three different types of competition that you need to be aware of: Direct: Direct competitors sell the same product or service that you do. These are often the most obvious competitors. Indirect: These competitors sell other products or services but have a product line or supporting goods that compete with what you sell.…

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Web Development and SEO: 5 Things to Check Before Your Site Goes Live

Developing websites is challenging, especially for business owners with no web development background. Rank Fuse’s web development team knows that this is a challenging task, especially when you throw SEO into the mix. Search engine optimization is critical for businesses, and it is even more important to a new business looking to outrank their competition in search engines. Here are five things that you will want to check before you push your website live from our experts. 404 Errors When users try to view a page on your website and get a 404 error, they can get frustrated. Before you go live with your website, you will want to eliminate 404 errors and set up a custom 404 page so that the visitor stays on your website. You can also track 404 errors to give yourself a chance to fix any of…

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How Social Media Affects Your SEO

Social media. You’ve probably had it drilled into your head that you need to be keeping up with a social media presence for your business. It can be a challenge juggling so many different things, and social media doesn’t always make the cut. Many of our clients want to make a bigger presence on social media platforms, but they don’t know how to make it happen without investing a lot of resources into the task. At Rank Fuse, we know that social media can have a dramatic impact on your SEO, so we recommend consistent social posting for all of our clients. Here are just a few ways that social media affects your website’s SEO. Increased Web Presence and Traffic to Website Getting more people on your website should always be a goal. Actively participating on social media platforms is one way…

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Keywords 101: How Many Keywords to Target Per Page

Back to the tricky topic of keywords… These pesky buggers can be a real challenge for those who aren’t familiar with SEO. At Rank Fuse, we get many clients that are unsure of just how many keywords they should be trying to target on a single page of their website. Fortunately, we have some advice. The quick answer: you should target more than one keyword (or keyword phrase). A single keyword isn’t going to cover everything that you do or sell, and only using one keyword is a huge disservice to your website and business. Choosing only one keyword is never going to help you get noticed on search engines. If you choose only one keyword, it is probably the most highly searched keyword you COULD be targeting. However, if it is a highly searched keyword, then you are bound to have…

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Why SEO Backlinks Are About Quality Over Quantity

Backlinking strategies vary with regard to what will work best. Should you focus on how many backlinks you are getting or how great your few backlinks are? At Rank Fuse, our SEO experts have put a lot of time and research into our current backlinking strategy. We have discovered that quality backlinks are much more helpful than the sheer quantity of backlinks your website receives, and we want to share part of that with you. Let’s start with what a backlink is. Backlinks are links that direct a visitor from another website back to yours. Where do backlinks come from? Your website can receive backlinks from social media, directories, and other websites. Often, backlinks are granted through blog posts on other websites. For these backlinks to be helpful, they need to be good. What makes a backlink a “quality” backlink? What Are…

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What You Need to Know About Web Hosting

Having a website for your business is incredibly important in this technological world we live in. However, there is a lot that goes into successfully managing a website. Many business owners don’t have experience creating or running a website. This daunting task can be too much for someone without experience with website hosting. Whether you built your website yourself or had it created, you need someone to host it to keep it up for public use. Rank Fuse has put together this article to tell you everything you need to know about web hosting. Why Does My Website Need a Host? Web hosting grants your website its own space on the Internet by putting the site on a server or servers. The server gives your website storage and access. Servers can be either physical machines are virtual. You can purchase your web…

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What to Look for When Auditing Your Site

One of the first things our SEO experts do to help our clients is run a website audit. Many of our clients have never audited their own website or had an audit performed on their website by someone else. However, once they understand the benefits, they are on board. So, what is a website audit? What is a Website Audit and Why Do You Need One? When your website is audited for SEO, a full analysis of everything that pertains to search visibility is performed. These audits help find problems with the website that would prevent better rankings in search engines like Google. At Rank Fuse, our audits find technical issues, content problems, and anything else that may be damaging your website. Once completed, an audit will tell you exactly why your website isn’t getting the amount of traffic that you want…

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Keywords 101: How to Determine Valuable Keywords

In the content marketing world, keywords hold a lot of power. However, it can be difficult for some companies to correctly determine what keywords they should be using in their content. As experts in all things SEO, the content strategy team at Rank Fuse has a little advice for determining which keywords are valuable for your business. What Are Keywords and Why Are They Important? Keywords are essentially words or phrases that not only describe the topics you are writing about but are also searched for by Internet users. You want to find keywords that not only make sense for your content but are also being used by your audience to find content in search engines. Keywords are critical in helping your content get viewed in search engines. When you include keywords and phrases in your content, you are signaling to Google…

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How to Find Your Business’ Local Competitors

When it comes to local SEO efforts, one of the best things you can do is identify your local competition. The reason that knowing your competition is so important is that it is nearly impossible to beat your competition if you don’t know who they are. When you work with Rank Fuse, we help you find your competitors and implement a strategy that will help you outrank them on Google. 4 Steps for Identifying Local Competitors At Rank Fuse, we use a few simple steps to best determine local competition for our clients. Here are these steps: #1. Determine Keywords The first thing we do is look at keywords. When you can best determine what keywords you want to rank for, you can use these keywords to see who else is ranking highly or trying to rank highly for those terms. While…

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Why Ranking #1 on Google Isn’t as Important as It Once Was

Business owners have been battling for the number one rankings on search engines for years, and while there is a benefit to ranking number one in Google and other search engines, there are more important things to focus on. When you consider how much competition there is for the number one spot, you can easily see how much time, energy, and resources someone could expend trying to outrank their competitors. In the past, ranking number one on search engines was the most important priority, because that spot received about 32.5 percent of search traffic, while the second position would get only about 17.6 percent of traffic. After the third position, web traffic dropped significantly. Now, however, organic rankings aren’t always the most noticeable results on the page. With Google’s local 3-pack, Knowledge Graph box, and rich answers, searchers aren’t always clicking on…

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How Can the Google Search Console URL Inspection Tool Help You?

The strong focus on SEO recently has led many companies to redirect their energy into SEO strategies. When it comes to search engine optimization, all of your efforts are wasted if you aren’t showing up on the search results pages at all. This is where Google Search Console’s URL Inspection Tool comes in. At Rank Fuse, we know how to use this tool to get your website seen in Google searches to increase your visibility. What is the URL Inspection Tool? The Google URL Inspection Tool gives Search Console users insight into how Google indexed a specific URL. According to Google, the URL Inspection Tool provides information about your webpages from Google Index such as crawl, index, and serving information. Additionally, it provides AMP errors, structured data errors, and indexing issues. Knowing that your website is indexable is critical to your SEO…

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