Search engine optimization (SEO) is one of the most talked about factors affecting digital marketing strategy in today’s marketing world. One of the less talked about points is how your

How Should I Explain SEO to Digital Newbies?

As a digital marketer, you know just how important SEO is to your clients’ marketing efforts. However, it can be really difficult to put all of the benefits of SEO

How to Increase Your Website’s Domain Authority (DA)

Domain Authority, also referred to as DA, is one of the most talked-about factors for ranking well in search engines. However, many people still find it difficult to increase their

Store Visits – The New Beta Tool in Google Analytics

Consumer behavior has changed dramatically over the past decade.  More and more consumers go online to research the best restaurants, find product reviews, and so on. E-commerce sales continue on

Introducing Google My Business Complaint Form

Until now, the best options for reporting Google My Business (GMB) issues that hurt your local SEO efforts was honestly Twitter. In fact, you can still tweet issues to @GoogleMyBusiness

The Great Google 4-Star Ratings Attack of 2018: The Who, What, Where… but Why?

While many Americans watched Football last weekend, I was watching tons of “fake” ratings pollute Google Reviews with bogus 4-star ratings. If I told you over 2 million ratings were

Nacho Analytics Review: Data Case Study After Day One Release

Nacho Analytics is brilliant! I’ll even concede that this tool might be God Mode for the internet. However, today is not going as well as I (and they) had hoped.

New URL Inspection Tool from Google Search Console

A new feature is now available in the beta Google Search Console that allows users to check a specific URL on a website to see how Google search sees that

Big Changes with Yoast SEO 7.0

The Yoast SEO plugin made a bunch of different changes on March 6. This update was created to help make SEO easier to understand and use, and in the process,

How to Remove a Location in Google Maps

Google Maps is a helpful tool for businesses to draw people into their locations. In most cases, Google Maps does a good job of keeping Google Maps up-to-date, but there