Google Analytics and GDPR: What Marketers Need to Know

Google Analytics and GDPR: What Marketers Need to Know Google Analytics is a tool that many companies use to monitor their website traffic and marketing channels online. The straightforward nature

Google Ad Grants Program Makes Serious Changes for 2018

Google’s Ad Grants Program is undergoing some big changes in 2018 that may have a significant impact on non-profit organizations. While many organizations may find these new rules hard to

Google Introduces Automatic Item Updates For PLAs

For most, this feature seems like a long time coming for Google. With most eCommerce systems now capable of complex micro-data and product feeds in real-time, it feels like product-listing-ads (PLA’s) have