How to Find Your Business? Local Competitors

local competition

When it comes to local SEO efforts, one of the best things you can do is identify your local competition. The reason that knowing your competition is so important is that it is nearly impossible to beat your competition if you don?t know who they are. When you work with Rank Fuse, we help you […]

How Default Google Ads Settings Could Be Hurting Your Campaigns

Google Ads default settings

When you create a Google Ads account, there are a number of default settings already loaded into your campaigns. While this may seem extremely helpful if you are new to Google Ads, formerly Google Adwords, you could be costing yourself significant money in the long-term. At Rank Fuse, we caution our clients from accepting default […]

Store Visits – The New Beta Tool in Google Analytics

in-store shopping analytics

Consumer behavior has changed dramatically over the past decade.? More and more consumers go online to research the best restaurants, find product reviews, and so on. E-commerce sales continue on an upward trend, especially with Amazon?s continuous growth. Despite this growth, however, in-store sales still make up 90% percent of all retail sales. Many consumers […]

Google Ad Grants Program Makes Serious Changes for 2018

Adwords ad grants

Google?s Ad Grants Program is undergoing some big changes in 2018 that may have a significant impact on non-profit organizations. While many organizations may find these new rules hard to cope with, Google implemented the changes to prioritize quality for all Google Ad Grants users. With more than 35,000 non-profits using the program, there are […]

Bing Ads is Making Big Changes

On June 30, 2017, Bing stopped serving ads to its content network. This may have left you wondering where your Bing ads will now show up. Well, now you may have even more questions at the end of November when Bing continues its data cleanup process. On November 30, 2017, Bing is cleaning up data […]

How to Use Holidays as a Marketing Tool for Your Business

holiday-marketing

We all know that the holiday season is just around the corner, and for many businesses, the holiday season is the busiest time of year. While you may understand that sales will increase during the holidays, you may need a little help maximizing your sales during this time of year. If someone were to ask […]

Ads Invading Local Pack Search Results

new-local-google-ads

As you know by now, Google is all about information; however, the latest development in the land of Google caused a bit of a stir. Google has confirmed they will be placing ads in the Local Pack. This means that now, one of the three local results is going to be an ad. This means […]

What Are Expanded Text Ads and How Can They Help You?

google-expanded-text-ads

The days of using the newspaper to advertise your business have come and gone. The way businesses advertise themselves changed in 2000 when Google launched an innovative service, called Adwords. Google?s Adwords has made it so that all types and sizes of companies can get noticed on the internet. Google Adwords works on the idea […]