When you create a Google Ads account, there are a number of default settings already loaded into your campaigns. While this may seem extremely helpful if you are new to
Google Analytics and GDPR: What Marketers Need to Know Google Analytics is a tool that many companies use to monitor their website traffic and marketing channels online. The straightforward nature
Google’s Ad Grants Program is undergoing some big changes in 2018 that may have a significant impact on non-profit organizations. While many organizations may find these new rules hard to
For most, this feature seems like a long time coming for Google. With most eCommerce systems now capable of complex micro-data and product feeds in real-time, it feels like product-listing-ads (PLA’s) have
Considering the fact that Web-enabled smartphones represent 75% of the total “active” smartphone population in the U.S., there is a gigantic need for business owners to work together with web
A wise man once said that the only constant in the universe is change. Too true. So, it should come as no surprise that Google is, once again, making a
Road trips are always a good time – especially when you’re invited to see a place that’s not normally easy to access (e.g., Fort Knox in Kentucky, Area 51 in
Search retargeting has been part of the pay-per-click (PPC) campaign menu for some time now (2010, to be exact), but Google is putting an interesting spin on the oft-used search
Google Product Listings and Product Search were good ideas. As the web has been increasingly used to find and compare products that anyone along the Information Superhighway could ever possibly