How to Plan Digital Ad Spend – Your Strategic Budget Guide

digital ad budget planning

Companies looking to get the most out of their online advertising campaigns may find that creating an effective digital advertising budget is challenging. With the goal of each campaign to produce a higher return on investment (ROI) and return on ad spend (ROAS), it’s important to properly plan your budget from the beginning so that […]

How to Find Your Business? Local Competitors

local competition

When it comes to local SEO efforts, one of the best things you can do is identify your local competition. The reason that knowing your competition is so important is that it is nearly impossible to beat your competition if you don’t know who they are. When you work with Rank Fuse, we help you […]

Store Visits – The New Beta Tool in Google Analytics

in-store shopping analytics

Consumer behavior has changed dramatically over the past decade. More and more consumers go online to research the best restaurants, find product reviews, and so on. E-commerce sales continue on an upward trend, especially with Amazon’s continuous growth. Despite this growth, however, in-store sales still make up 90% percent of all retail sales. Many consumers […]

How to Use Holidays as a Marketing Tool for Your Business


We all know that the holiday season is just around the corner, and for many businesses, the holiday season is the busiest time of year. While you may understand that sales will increase during the holidays, you may need a little help maximizing your sales during this time of year. If someone were to ask […]

Ads Invading Local Pack Search Results


As you know by now, Google is all about information; however, the latest development in the land of Google caused a bit of a stir. Google has confirmed they will be placing ads in the Local Pack. This means that now, one of the three local results is going to be an ad. This means […]