Google Analytics and GDPR: What Marketers Need to Know

Google Analytics and GDPR: What Marketers Need to Know Google Analytics is a tool that many companies use to monitor their website traffic and marketing channels online. The straightforward nature

Google Ad Grants Program Makes Serious Changes for 2018

Google’s Ad Grants Program is undergoing some big changes in 2018 that may have a significant impact on non-profit organizations. While many organizations may find these new rules hard to

Google Introduces Automatic Item Updates For PLAs

For most, this feature seems like a long time coming for Google. With most eCommerce systems now capable of complex micro-data and product feeds in real-time, it feels like product-listing-ads (PLA’s) have

Considering the fact that Web-enabled smartphones represent 75% of the total “active” smartphone population in the U.S., there is a gigantic need for business owners to work together with web

At the end of November, Google announced that they were introducing Reviews in Google Places for Business. For Google listed, verified business owners who are actively utilizing search and review

A wise man once said that the only constant in the universe is change. Too true. So, it should come as no surprise that Google is, once again, making a

Road trips are always a good time – especially when you’re invited to see a place that’s not normally easy to access (e.g., Fort Knox in Kentucky, Area 51 in

Search retargeting has been part of the pay-per-click (PPC) campaign menu for some time now (2010, to be exact), but Google is putting an interesting spin on the oft-used search

Google Product Listings and Product Search were good ideas. As the web has been increasingly used to find and compare products that anyone along the Information Superhighway could ever possibly

June 6th, 2012 – Mountain View, California: Google finally comes out with an official stance on mobile and smartphone-optimized websites. We’re sure this is because smartphones have now become the