Keywords 101: How to Outrank Your Competitors

We talk a lot about rankings in search engines. Keywords are a pivotal aspect of your search engine rankings. Outranking other businesses in search engines is likely to help earn you more customers. So, how can you outrank your competitors? Use keywords to your advantage! Here are a few tips from Rank Fuse. Determine Your Competitors Creating a list of competitors is the first step to outranking them. If you don’t know who you are competing with, it is going to be hard to beat them. Here are the three different types of competition that you need to be aware of: Direct: Direct competitors sell the same product or service that you do. These are often the most obvious competitors. Indirect: These competitors sell other products or services but have a product line or supporting goods that compete with what you sell.…

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How to Find Your Business’ Local Competitors

When it comes to local SEO efforts, one of the best things you can do is identify your local competition. The reason that knowing your competition is so important is that it is nearly impossible to beat your competition if you don’t know who they are. When you work with Rank Fuse, we help you find your competitors and implement a strategy that will help you outrank them on Google. 4 Steps for Identifying Local Competitors At Rank Fuse, we use a few simple steps to best determine local competition for our clients. Here are these steps: #1. Determine Keywords The first thing we do is look at keywords. When you can best determine what keywords you want to rank for, you can use these keywords to see who else is ranking highly or trying to rank highly for those terms. While…

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Why Ranking #1 on Google Isn’t as Important as It Once Was

Business owners have been battling for the number one rankings on search engines for years, and while there is a benefit to ranking number one in Google and other search engines, there are more important things to focus on. When you consider how much competition there is for the number one spot, you can easily see how much time, energy, and resources someone could expend trying to outrank their competitors. In the past, ranking number one on search engines was the most important priority, because that spot received about 32.5 percent of search traffic, while the second position would get only about 17.6 percent of traffic. After the third position, web traffic dropped significantly. Now, however, organic rankings aren’t always the most noticeable results on the page. With Google’s local 3-pack, Knowledge Graph box, and rich answers, searchers aren’t always clicking on…

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Small Business Content Marketing Guide

Content marketing can be a challenge for companies large and small, but for small companies, resources are often limited. Due to the lack of resources, many small businesses choose to skip content marketing altogether. Unfortunately, content marketing is one of the easiest ways for small businesses to get new business without spending a ton of extra money. At Rank Fuse, we know just how much content marketing can benefit small businesses, so we have created a little guide for you! What is Content Marketing? Content marketing involves developing valuable, relevant content consistently to attract potential customers. Over time, you can create content that attracts a certain audience to your website. This audience is likely to be part of your customer pool, which means that you are attracting leads and sales to your website. The real key to content marketing is how you…

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Tips for Optimizing Your Google My Business (GMB) Listing

Marketing a local business is no easy task. Unfortunately, many local businesses struggle to control their online presence, especially when there are so many places online that need managing. At Rank Fuse, we also recommend creating a Google My Business account to smaller, local companies that need to get the correct information out to the public. Let’s learn more about Google My Business. What is Google My Business? Google My Business (GMB) is a free tool from Google that allows business owners to manage their presence online across the search engine’s platform. GMB is especially important for brands that need local search help. GMB helps local businesses create a “profile” in Google Search and Google Maps that showcases what they are about. A GMB listing displays a lot of information for a business. This information is listed in the “Knowledge Panel.” For…

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Introducing Google My Business Complaint Form

Until now, the best options for reporting Google My Business (GMB) issues that hurt your local SEO efforts was honestly Twitter. In fact, you can still tweet issues to @GoogleMyBusiness and hope they take care of it for you; but now, we have a new option! Introducing Google's Business Redressal Complaint Form: Now, if you come across fraud, duplication, or just bad information on Google Maps you can fill out an online complaint form. This complaint form is mainly looking for factual business information issues such as name, address, phone number, or URL issues. This means that if the issue you want to fix is related to something else like business hours, bogus reviews, photos, or service category, suggesting feedback or using Twitter is still your best bet. As you will see in the image below, Google is not promising any action…

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The Great Google 4-Star Ratings Attack of 2018: The Who, What, Where… but Why?

While many Americans watched Football last weekend, I was watching tons of “fake” ratings pollute Google Reviews with bogus 4-star ratings. If I told you over 2 million ratings were executed by less than 30 profiles, would you be shocked? What if I told you they are still live and didn’t get auto-flagged by Google? Oddly, after what I saw, today seems very quiet. I don’t see any response from Google, or your typical SEO guru’s leaning in. But, with so many companies affected, I can’t be the only one trying to figure out what is going on, right? If Google is too busy “fixing it” to respond, that’s fine. However, this virtual wildfire is spreading fast, and Google doesn't seem to have it fully contained. As it spreads across more local listings, Google risks credibility with people who still trust Google…

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How to Remove a Location in Google Maps

Google Maps is a helpful tool for businesses to draw people into their locations. In most cases, Google Maps does a good job of keeping Google Maps up-to-date, but there are times when you may need to make changes to your Google Maps location for some reason. Rank Fuse wants you to be able to take care of your location in Google Maps, so we have all the information you need to remove your location from Google Maps. Removing a Business Listing on Google Maps You would want to remove a listing from Google Maps if the location never existed, has closed, is ineligible to appear on Google, or shows an incorrect address. If your location is permanently closed, and you want to remove the list from Google Maps, there are a few easy steps you can take: Go to Google Maps…

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How to Best Handle Negative Online Reviews

Online reviews are becoming an increasingly popular way for people to express their opinions about businesses. Typically, these reviews are either really good or really bad. Good reviews are easy to handle, because there is no necessary damage control. But negative online reviews are a bit trickier. If you get a bad review, you should tread very carefully. Public reviews can lose you business, especially if your response isn’t an appropriate one. Getting a bad review can be very frustrating to a business owner or employee, and your gut reaction may be to take the criticism personally. However, if you respond to a negative review while you are upset, you are more likely to make the situation worse. We have put together a list of tips for dealing with negative feedback online. Be Positive Remember that nobody likes getting negative reviews online…

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Ads Invading Local Pack Search Results

As you know by now, Google is all about information; however, the latest development in the land of Google caused a bit of a stir. Google has confirmed they will be placing ads in the Local Pack. This means that now, one of the three local results is going to be an ad. This means local SEO pros are going to have to increase their efforts further to ensure their clients are showing up in the top two local results, rather than the top three. The Former State of the Google Local Pack Prior to this change, the local pack highlighted the top three business search results, based on relevance and physical proximity to the searcher. This element of Google was beneficial to many companies looking for growth via the internet. There are countless businesses that have received new customers simply because…

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Why Do SEOs Focus on Long-Tail Keywords?

The most common keyword practice utilized by SEO experts is to target long-tail search queries that are substantially less competitive, offer quicker ROI, and need fewer link tactics to achieve success. More importantly, selecting long-tail keywords will present a greater opportunity to gain more visitors to your site. When choosing to optimize for long tail keywords, the root keyword typically remains within the long-tail - so, on the off chance that your SEO does rank for a shorter one or two word phrases, your long tail optimization efforts bring in an extra percentage of traffic and conversions. You Only Have Two Choices: Plan A). You focus on some exceptionally aggressive and broad keywords that require thousands of backlinks to your site, fantastic content, and several more pages of deeper content that supports keyword density for the domain. For example, to rank for a national…

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