How Will SEO and Content Marketing Continue to Merge in 2020?

Search engine optimization (SEO) and content marketing are both popular options for those looking into digital marketing services. Digital marketers often suggest content marketing to clients who are interested in SEO services as part of a full-service package. You’d be hard-pressed to find a digital marketer or SEO expert that doesn’t include content marketing in with their other SEO services. Let’s take a look at each marketing practice and their unique relationship. What Are SEO and Content Marketing? Often used together, SEO and content marketing are not the same things. Search engine optimization is the technical process used to increase both the quantity and quality of the traffic coming to a website via organic search results. Content marketing involves creating and using high-quality, relevant content to bring people to your website and increase user engagement and action. What Is the Relationship Between…

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The Comprehensive Guide to Creating Content for Your Website

Marketers are all about high-quality content in today’s fast-paced, highly competitive world of search engine rankings. At the end of the day, everything comes back to content. Your social media presence and search traffic, PPC campaigns, SEM strategy, and more all hinge on having great content on your website. Since 77 percent of Internet users read blogs, your goal should be to create articles that will bring people to your website. In addition, the average company with an active blog generates 55 percent more site visitors. We are also finding that longer blogs tend to perform better in search engines, and the average word count for top-ranking content in Google is between 1,140 and 1,285 words. For these reasons, you need to be creating content for your website. Since it isn’t always easy to get started, Rank Fuse’s guide to website content…

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What is E-A-T, and How Does It Affect SEO?

Google can be a secretive company when it comes to updates and algorithm changes. However, one thing the company is not secretive about is its goal to provide its users with the highest-quality, most relevant content from industry experts. Old search engine optimization (SEO) practices involved buying spammy links and stuffing short content pieces with keywords, and search engines rewarded these efforts with higher rankings. That is no longer the case as Google continues to change its algorithms to serve its users better. Although Google prefers to keep marketers and SEOs guessing about its best practices, the search engine’s release of Search Quality Rating Guidelines discloses how it evaluates pages and websites. These guidelines are used to train Quality Raters (QR), who are individuals hired by Google to sift through sites and evaluate them based on certain criteria. QRs are given search queries…

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Keywords 101: How to Outrank Your Competitors

We talk a lot about rankings in search engines. Keywords are a pivotal aspect of your search engine rankings. Outranking other businesses in search engines is likely to help earn you more customers. So, how can you outrank your competitors? Use keywords to your advantage! Here are a few tips from Rank Fuse. Determine Your Competitors Creating a list of competitors is the first step to outranking them. If you don’t know who you are competing with, it is going to be hard to beat them. Here are the three different types of competition that you need to be aware of: Direct: Direct competitors sell the same product or service that you do. These are often the most obvious competitors. Indirect: These competitors sell other products or services but have a product line or supporting goods that compete with what you sell.…

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Keywords 101: How Many Keywords to Target Per Page

Back to the tricky topic of keywords… These pesky buggers can be a real challenge for those who aren’t familiar with SEO. At Rank Fuse, we get many clients that are unsure of just how many keywords they should be trying to target on a single page of their website. Fortunately, we have some advice. The quick answer: you should target more than one keyword (or keyword phrase). A single keyword isn’t going to cover everything that you do or sell, and only using one keyword is a huge disservice to your website and business. Choosing only one keyword is never going to help you get noticed on search engines. If you choose only one keyword, it is probably the most highly searched keyword you COULD be targeting. However, if it is a highly searched keyword, then you are bound to have…

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Keywords 101: How to Determine Valuable Keywords

In the content marketing world, keywords hold a lot of power. However, it can be difficult for some companies to correctly determine what keywords they should be using in their content. As experts in all things SEO, the content strategy team at Rank Fuse has a little advice for determining which keywords are valuable for your business. What Are Keywords and Why Are They Important? Keywords are essentially words or phrases that not only describe the topics you are writing about but are also searched for by Internet users. You want to find keywords that not only make sense for your content but are also being used by your audience to find content in search engines. Keywords are critical in helping your content get viewed in search engines. When you include keywords and phrases in your content, you are signaling to Google…

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Small Business Content Marketing Guide

Content marketing can be a challenge for companies large and small, but for small companies, resources are often limited. Due to the lack of resources, many small businesses choose to skip content marketing altogether. Unfortunately, content marketing is one of the easiest ways for small businesses to get new business without spending a ton of extra money. At Rank Fuse, we know just how much content marketing can benefit small businesses, so we have created a little guide for you! What is Content Marketing? Content marketing involves developing valuable, relevant content consistently to attract potential customers. Over time, you can create content that attracts a certain audience to your website. This audience is likely to be part of your customer pool, which means that you are attracting leads and sales to your website. The real key to content marketing is how you…

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The Importance of Investing in Quality Content

For years now, marketing companies have been telling clients that content is important for SEO efforts. However, that doesn’t necessarily tell the whole truth. The fact of the matter is that content is where SEO starts and ends. Every SEO strategy should be focused on high-quality content that has been optimized for search engines. At Rank Fuse, the core of our SEO strategy is good content. Below, we will detail what SEO content is, why it is important to SEO, and how you can create this content. What is SEO Content? Everyone knows what content is, but not everyone is privy to SEO content. When writing content specifically for SEO purposes, there are a lot of things that you need to consider. First, you want to make sure that you are using keywords that clearly define what your content is about. These…

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SEO Now and Then: How Optimization Has Developed the Past 10 Years

Digital marketing is the highest increasing form of marketing and has become one of the most influential marketing channels. Digital marketing is continuously progressing and changing to better fit users’ needs. Google owns most of the market when it comes to search engines, so it is crucial to follow the changing algorithms of Google. When Google introduces new updates, marketers must optimize websites to fit these changes, making it necessary to be in the know of all things Google. SEO has seen both major and minor updates in the last ten years, and Google looks and acts much different than it has in the past. Here are seven of the biggest changes we have seen in the past decade. 1.      No more keyword stuffing Until 2011, quantity was more important than the quality when it came to keywords. The Google Panda update penalizes…

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How to Optimize for Google’s Featured Snippets

Having content in Google’s featured snippets has become a goal for many companies and bloggers since they were added to the website. But how can you get your content in that coveted featured snippet spot? Rank Fuse is here to help you. What are Google Featured Snippets? Before we talk about earning a spot in Google’s featured snippets, let’s discuss what they are. Featured snippets are the chunks of information that show up in Google’s search engine results page immediately following any ads or sponsored posts on the page. These snippets generally contain very targeted information about a topic or question that can be searched via Google. Typically, featured snippets come from content that was already ranking on the first page of search results. Since featured snippets come before the top-ranked search result, the featured snippet position is called position zero. Because…

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7 Misconceptions About Content Marketing

Content marketing is a valuable resource that not everyone is using. In a world where social media marketing and paid search are the hot topics in the marketing world, content marketing isn’t getting the recognition it deserves. The reason may be that some people have strong misconceptions about what content marketing is and how it can help their business. Rank Fuse is here to bust some common content marketing myths for you. #1. Creating Content is the Same as Content Marketing Writing content for your website is not the same thing as content marketing. Content marketing is bigger than just producing a piece of content. To call it content marketing, you would need to have a plan for the content you are creating. For example, content marketing includes a content distribution plan, interaction with your audience, and defined goals. To be successful…

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How to Create Great Blog Content in Minutes

Are you always trying to find extra time to create content for your blog? Rank Fuse knows it can be difficult to generate blog content with all the other things that you need to do every day, but we have a few tricks up our sleeves for creating blog content quickly without taking up your valuable time. Before You Get Started Take a few minutes before you start trying to write by getting prepared. Rank Fuse recommends having your topic selected before you sit down to start writing. Make a list of topic ideas out of things as you see them and have that list saved to your Desktop with at least rough dates next to them. If you have the capacity to build a content calendar, that is even more helpful. Jot down the keywords you are thinking about using next…

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7 Most Common SEO Mistakes

Content marking isn’t an easy task. The Internet is constantly evolving, and that means that marketers need to be continuously changing as well. One thing that hasn’t changed is the need for a solid SEO strategy. Search engine optimization itself is always changing, too. With a process that is always in flux, it is very hard to avoid making mistakes. Some of the most common SEO mistakes can be the most critical to hitting your goals. Rank Fuse is here to help you avoid the most common SEO mistakes that most beginners, and even pros, make. 1. Selecting Bad Keywords Keywords are a major source of frustration for SEO beginners. Now more than ever, users and search engines are looking for long-tail keywords. Instead of focusing on how you or your company refers to things, learn about how your customers or potential…

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How to Use Holidays as a Marketing Tool for Your Business

We all know that the holiday season is just around the corner, and for many businesses, the holiday season is the busiest time of year. While you may understand that sales will increase during the holidays, you may need a little help maximizing your sales during this time of year. If someone were to ask you if using holidays as a marketing tool was necessary, you’d probably answer with, “yes!” That’s because you understand how spending habits change throughout the year. If you are going to making a larger percentage of your profits during the holiday season, doesn’t it make sense to increase your marketing efforts around this time in the hopes of increasing profits even more? The real trick isn’t using the holidays as a unique opportunity to market your company, it’s doing so the proper way. There are many great…

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Why Do SEOs Focus on Long-Tail Keywords?

The most common keyword practice utilized by SEO experts is to target long-tail search queries that are substantially less competitive, offer quicker ROI, and need fewer link tactics to achieve success. More importantly, selecting long-tail keywords will present a greater opportunity to gain more visitors to your site. When choosing to optimize for long tail keywords, the root keyword typically remains within the long-tail - so, on the off chance that your SEO does rank for a shorter one or two word phrases, your long tail optimization efforts bring in an extra percentage of traffic and conversions. You Only Have Two Choices: Plan A). You focus on some exceptionally aggressive and broad keywords that require thousands of backlinks to your site, fantastic content, and several more pages of deeper content that supports keyword density for the domain. For example, to rank for a national…

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