What Google Analytics Can Tell You About Your Website

Google Analytics is a powerful tool that can provide many insights into your business’ website performance. As Google’s website analysis service, Google Analytics can help you understand your audience, how users get to your website, how they behave once they get there, and how your digital marketing efforts drive traffic and business. How to Apply the Basics Google Analytics provides a long list of useful metrics. Some insights are more complex than others, but most are easy to interpret and provide insights that help you make necessary changes. Your first step is to install the software on your website, so Google Analytics will start tracking website traffic and begin to produce reports. When you log in to your Google Analytics account, it will open to a dashboard, which includes several important metrics and data points. You’ll find the amount of traffic on…

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Keywords 101: How to Determine Valuable Keywords

In the content marketing world, keywords hold a lot of power. However, it can be difficult for some companies to correctly determine what keywords they should be using in their content. As experts in all things SEO, the content strategy team at Rank Fuse has a little advice for determining which keywords are valuable for your business. What Are Keywords and Why Are They Important? Keywords are essentially words or phrases that not only describe the topics you are writing about but are also searched for by Internet users. You want to find keywords that not only make sense for your content but are also being used by your audience to find content in search engines. Keywords are critical in helping your content get viewed in search engines. When you include keywords and phrases in your content, you are signaling to Google…

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How to Find Your Business’ Local Competitors

When it comes to local SEO efforts, one of the best things you can do is identify your local competition. The reason that knowing your competition is so important is that it is nearly impossible to beat your competition if you don’t know who they are. When you work with Rank Fuse, we help you find your competitors and implement a strategy that will help you outrank them on Google. 4 Steps for Identifying Local Competitors At Rank Fuse, we use a few simple steps to best determine local competition for our clients. Here are these steps: #1. Determine Keywords The first thing we do is look at keywords. When you can best determine what keywords you want to rank for, you can use these keywords to see who else is ranking highly or trying to rank highly for those terms. While…

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How Can the Google Search Console URL Inspection Tool Help You?

The strong focus on SEO recently has led many companies to redirect their energy into SEO strategies. When it comes to search engine optimization, all of your efforts are wasted if you aren’t showing up on the search results pages at all. This is where Google Search Console’s URL Inspection Tool comes in. At Rank Fuse, we know how to use this tool to get your website seen in Google searches to increase your visibility. What is the URL Inspection Tool? The Google URL Inspection Tool gives Search Console users insight into how Google indexed a specific URL. According to Google, the URL Inspection Tool provides information about your webpages from Google Index such as crawl, index, and serving information. Additionally, it provides AMP errors, structured data errors, and indexing issues. Knowing that your website is indexable is critical to your SEO…

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Firefox Browser is [Now] Blocking Google Analytics By Default

On the Mozilla Blog last week, Dave Camp, Senior Vice President of Firefox, announced that the browser he manages will now block known third-party cookies, including Google Analytics by default. While many analytics analysts, SEOs, and advertisers are obviously miffed on the idea, the sale from Camp is all about enhanced tracking protection from your online behavior (a.k.a. privacy). Firefox’s Enhanced Tracking Protection Firefox’s new tool that blocks cookies from collecting user data is called “Enhanced Tracking Protection.” The tool will block third-party tracking cookies from collecting anonymous user data. According to Mozilla, the user experience will not be affected. When users visit sites that use these tracking tools, a shield icon will appear in the address bar next to the URL, indicating that the user is now protected. The “Enhanced Tracking Protection” tool has been implemented for users who have installed…

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Store Visits – The New Beta Tool in Google Analytics

Consumer behavior has changed dramatically over the past decade.  More and more consumers go online to research the best restaurants, find product reviews, and so on. E-commerce sales continue on an upward trend, especially with Amazon’s continuous growth. Despite this growth, however, in-store sales still make up 90% percent of all retail sales. Many consumers are researching products or services online before going into physical retail locations to make the purchase. This is true across industries, including restaurants, auto and transportation, jewelers, and more. “Near me” searches have tripled in the past two years, placing importance on targeting Google Ads campaigns. Unfortunately, it was near impossible to track if these ads were effective in getting consumers into brick-and-mortar locations. Google My Business data has come along way to help set benchmarks with driving direction data, but it's still not an exact science.…

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Google Search Console – Solved: Index Coverage Issues

The new Google Search Console is doing a great job of many new things including expanding keyword data and informing users of any index errors on their websites. While that is very helpful, it seems that as with any new system a few bugs might still be in the system. More specifically, we are seeing a handful of random URLs get flagged with "New Index Coverage issues detected" alerts when these pages should be just fine. While it's nice to have Google watching our back, false positives can be just as bad and time-consuming when it comes to client education. While we can't explain Google's lust for over-applying whatever rules it has in place that signify errors. This has led to more customer service issues and we thought it would be a good idea to clear the air with some definitive examples showing folks it's not…

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Basic Google Analytics Filters Everyone Should Be Using

When it comes to viewing data in Google Analytics, it can be difficult to parse through all the information on your computer screen. Fortunately, Google Analytics Filters can help you better organize and sort the data, so you can get all the information that you want quickly. Setting up the proper filters can also ensure that you are looking at accurate data, which can help you make better future decisions for your website. Rank Fuse is here to help you figure out which filters you should be using for your account. How to Create a Filter You can create filters in two different places on Google Analytics: the Account level and the View level. It is a good idea to only create filters in the Account level and then assign them to different views. You can, however, create a filter at the…

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How to Get Rid of Bot Traffic from Google Analytics Completely

Bot traffic has made life difficult for digital marketers looking to give their clients the most accurate information regarding their websites as possible. In fact, bot traffic now makes up 56 percent of all traffic on an average website. Since digital marketers want to give accurate information, it is important to find a way to identify and eliminate bot traffic from the rest of the data in Google Analytics. Rank Fuse is here to help you get rid of the bot traffic that is tripping up your traffic numbers. Identifying Bot Traffic Bot traffic is defined as non-human traffic to your website from spiders and robots that seems like legitimate traffic but is really spam. This low-quality traffic can interfere with your data and mess up your ability to make well-informed decisions for your business. If you start to notice unexpected spikes…

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Ten Ways to Find out What Your Customers Want to Hear

How do you know what to blog about for your clients? It can be hard to come up with consistently interesting and new content, but with these five tips, you’ll always be able to figure out exactly what your clients will find useful. Use Google Analytics This helpful tool will tell you where your site visitors are coming from and what other websites link to yours. What do these websites feature? Is that content interesting to your clients? Try to find some ways to tie their subject matter in with yours. Answer questions Do your clients have a lot of questions? Do you find that they tend to ask similar questions? Sometimes a FAQ page just isn't enough. Your clients might benefit from detailed posts answering their frequently asked questions. Think about it this way: if a lot of people ask the…

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