The Roasterie felt like their current ad campaigns were not performing at a high level, and their current agency was not providing the level of optimizations and reporting insights to confidently turn things around.
For added pressure, Q4 was just a few months away, and any new approaches and campaigns had to be built quickly. If not, there was a potential opportunity lost during the holiday shopping season.
Launch a link-building campaign to earn more backlinks pointing to the website. Our SEO scope for
their budget was to deliver four quality guest posts linking to their site every month. During this time,
we would measure rankings and domain authority (DA) scores monthly for SEO improvement.
Our in-house teams of writers and link builders went to work, and we saw a 192% increase in the number of unique domain links, according to Moz. The overall DA score of the site improved from 18 to 28 in 17 months.