Case Study
Rod End Supply
The Challenge
Ecommerce Website Development + Ad Campaign
Rank Fuse not only developed the Rodendsupply.com website, we also digitized 3,000 unique product variants from a PDF catalog and developed an Omnichannel experience and inventory management between online and warehouse sales. After the website was built, we had to build an advertising strategy to produce more revenue at a positive ROI.
The Solution
147% Increase in Online Sales
-2021 vs 2022
We rebuilt their website on WordPress using WooCommerce as the shopping cart platform. We converted their product matrix into a spreadsheet with pricing, stock quantities, SKUs, product names, descriptions, images, and weights to manage nearly 3,000 product SKUs. Furthermore, we use schema plugins for SEO and Google Merchant Feed to connect the website with Google Product Listing Ads.
The Results
Our in-house teams of developers spent 95 hours in 2022 perfecting the site’s SEO and design, with continued support through monthly hosting and maintenance.
From an SEO perspective, we rank #1 on Google for the keyword “Rodends.” This keyword, along with other products, continues to help boost sales and overall organic search traffic. We average 20% month-over-month growth in organic search traffic compared to last year.
Other Highlights:
• Ads campaign was profitable every month for 2+ years.
• For every dollar spent on ads, $3 in revenue was made.
• Maintained a 3:1 budget ratio of revenue with seasonal changes.
• Imported live inventory and product feed for seamless supply chainintegration.
In the last 10 months, SEO traffic has produced over $60,000 in revenue. They also saw a 31% increase in average order value vs. last year.
“Rank Fuse has been instrumental in positioning the business for online success and keeping us
ranking ahead of our competition”
– Kyle Douglas, Owner
