Case Study
Fayette HVAC
The Challenge
Fayette, a local HVAC company, faced the challenge of merging with another brand offering complementary services. This merger presented the opportunity to consolidate content from both websites, but it also required careful consideration of branding, tone, and internal linking consistency.
Additionally, Fayette’s website was plagued by duplicate content issues, inherited from a previous clone of another company’s website. This duplication hindered search engine visibility and created a negative user experience.
The Solution
We were tasked with navigating this complex merger and optimizing Fayette’s digital presence. Our comprehensive approach involved a highly-detailed content overhaul, technical SEO improvements, and off-page SEO strategies.
Content Optimization
We meticulously reviewed and consolidated content from both websites, ensuring a cohesive brand voice and consistent internal linking structure. This process involved carefully aligning the branding, tone, and messaging across all pages.
Technical SEO
To address the duplicate content issues and improve website performance, we conducted a thorough technical SEO audit. This involved identifying and eliminating duplicate content, optimizing page structure, and improving site speed.
Off-Page SEO
To increase Fayette’s online visibility, we strategically acquired high-quality backlinks. This off-page SEO tactic improved the website’s domain authority and resulted in higher search engine rankings.
550%
Increase in “company” keyword clicks from search
+4 DA
Increased Fayette’s DA score from 24 to 28 in just 9 months
The Results
Our comprehensive SEO efforts yielded remarkable results for Fayette. Organic traffic surged, with a significant increase in impressions for “near” and “service” keywords. The website’s domain authority also improved significantly, demonstrating increased online visibility and authority.
Through our strategic approach, Fayette successfully navigated the challenges of a brand merger, optimized their digital presence, and positioned themselves for continued growth.
