Case Study
Bristol Seafood Grill
The Challenge
Restaurant SEO & Google Ads Management
Bristol Seafood Grill’s SEO performance had been neglected for years, and a new in-house marketing team needed to hire an agency to help them with SEO and Google Ad Management. They called Rank Fuse because we had helped them with previous clients at their past agency, and the challenge was to do it again for this brand.
The Solution
34% Increase in SEO Traffic
- May 2017 vs May 2018
Working with their in-house marketing team, we set up meetings with their development team to address technical on-page SEO issues that were holding them back. We audited the website content and made strategic location and keyword changes to help boost rankings.
We rebuilt the entire Google Ads account from scratch. The hardest challenge was working with OpenTable and OLO to accurately report on the number of conversions and total revenue generated from our ads.
The Results
With all of our SEO work, the website gained more top 10 rankings on Google for local keywords. Additionally, SEMrush’s search traffic report shows consistent growth each year.
On the paid side, the e-commerce conversion rate doubled in Q4 2018 vs Q4 2017.
