Case Study
Bee Organized
The Challenge
Bee Organized is a home organization company in Kansas City that offers franchise opportunities to those looking to start their own home organizing company. When they came to Rank Fuse, they were looking to expand their reach to other cities in the US. This provided a unique challenge as the target keywords were very niche.
With the main project in mind, the founders started asking their franchisees if they needed help bringing in new business. This turned into a larger project where we needed to help find home organization clients for franchise locations all across the country.
The Solution
With our custom approach to all marketing strategies, we were able to find the platform that works best for bringing in new franchisees: Google Ads. By creating well-optimized Google Ads campaigns for Bee Organized, we were able to increase leads from less than five per month to more than 20 on a consistent basis. Our conversion rate for this account is also nearly 4.5%.
Rank Fuse has been a key driver in our company’s growth over the past two years. They have been so professional, receptive, and available to us and all of our Franchisees nationwide. We are grateful for their attention to detail and incredible reports that allow us to pivot in order to make the most of our PPC and Google Ads.
– Kristen Christian, co-founder of Bee Organized
While bringing in new leads is the goal, we also wanted to accomplish this without overspending. Our thoughtful approach has helped Bee Organized stay within a $1,000 monthly budget. We were able to do this by finding the right keywords and focusing on those that convert. This helped us earn an average cost-per-click of $1.48.
The leads have helped bring more than six new Bee Organized locations to life since we started working with the brand, and now we are working with 90% of the franchise locations to bring them new clients each month.
