Case Study
Axcet HR
The Challenge
Axcet HR came to Rank Fuse in June of 2023 looking to boost organic rankings with a strategic off-page SEO plan. To provide the most value, we wanted to target bottom-of-the-funnel keywords that produce the highest-quality leads.
In addition, we wanted to provide backlinks that get visits, leading to increased website traffic. The biggest challenge was finding reputable websites that made sense for the niche audience of Axcet HR: small businesses needing external HR resources.
The Solution
Originally, our biggest concern was increasing rankings on the high-value keywords that mean the most for new business prospects for Axcet HR. Our process started with reaching out to our off-page SEO partners to find websites that are relevant to Axcet HR’s offerings and audience. Once we found relevant websites, our team set to choosing keywords that provide Axcet HR with the most promise for attaining new clients.
These keywords were core terms containing PEO-related phrasing specific to their location. By putting these keywords at the top of our focus, we were able to increase keyword rankings on this set of keywords to the point of 107 of them being in spots 1-3 in Google Search Results Pages.
In addition to successfully increasing keyword rankings, we were also able to increase visibility on these terms by 10.32% in April 2024 alone.
The Rank Fuse Team has focused on off-page SEO work for the last year resulting in a 50% increase in our domain authority. Their efforts have supported a 155% increase in organic traffic year over year.
– Beth Foulk, Marketing Director of Axcet HR
