Case Study
Anthony HVAC
The Results
Increase in website sessions from July 2023 to January 2024
Reduction in technical website issues in one month
Important highlights include:
Organic traffic surged by an impressive 112.7%, driving more qualified leads and ultimately boosting the company’s bottom line.
The website’s performance continued to improve, with organic sessions increasing by 226% from December to January alone.
Anthony achieved a significant increase in online visibility, attracting more customers and driving sustainable growth.
The Challenge
Anthony Plumbing, Heating, Cooling, & Electric, a prominent player in the KC Metro Area, faced stagnant growth due to low search engine rankings and limited organic traffic. The company sought a strategic SEO partner to address these critical challenges and drive significant results.
We were tasked with revitalizing Anthony’s digital presence. Our comprehensive approach focused on three key areas: technical SEO, content optimization, and off-page SEO. We included each of these areas to fix the website’s overall UX and SEO issues as quickly as possible.
The Solution
Phase 1: Technical SEO
We began by conducting a thorough technical SEO audit. Our analysis revealed a website plagued by numerous errors and warnings, hindering its performance. Through meticulous optimization, we successfully reduced the number of errors by 99% within just one month. This significant improvement laid a solid foundation for enhancing search engine visibility.
Phase 2: Off-Page SEO & Backlinking
To further enhance Anthony’s online presence, we implemented a targeted off-page SEO strategy. This involved building high-quality backlinks from reputable websites within the HVAC industry. By strategically acquiring these backlinks, we improved the website’s domain authority and boosted its rankings in search engine results pages.
Phase 3: Content Optimization
To improve Anthony’s online authority, we addressed the issue of duplicate content. By rewriting and optimizing the content, we ensured that the website was no longer penalized by Google. This strategic move not only eliminated search engine penalties but also contributed to a substantial increase in organic sessions.
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