Keywords 101: How to Determine Valuable Keywords

In the content marketing world, keywords hold a lot of power. However, it can be difficult for some companies to correctly determine what keywords they should be using in their

How to Find Your Business’ Local Competitors

When it comes to local SEO efforts, one of the best things you can do is identify your local competition. The reason that knowing your competition is so important is

Why Ranking #1 on Google Isn’t as Important as It Once Was

Business owners have been battling for the number one rankings on search engines for years, and while there is a benefit to ranking number one in Google and other search

Small Business Content Marketing Guide

Content marketing can be a challenge for companies large and small, but for small companies, resources are often limited. Due to the lack of resources, many small businesses choose to

The Importance of Investing in Quality Content

For years now, marketing companies have been telling clients that content is important for SEO efforts. However, that doesn’t necessarily tell the whole truth. The fact of the matter is

How Keeping Your Sitemap Relevant Boosts SEO

Search engine optimization (SEO) is one of the most talked about factors affecting digital marketing strategy in today’s marketing world. One of the less talked about points is how your

How Default Google Ads Settings Could Be Hurting Your Campaigns

When you create a Google Ads account, there are a number of default settings already loaded into your campaigns. While this may seem extremely helpful if you are new to

How Should I Explain SEO to Digital Newbies?

As a digital marketer, you know just how important SEO is to your clients’ marketing efforts. However, it can be really difficult to put all of the benefits of SEO

New URL Inspection Tool from Google Search Console

A new feature is now available in the beta Google Search Console that allows users to check a specific URL on a website to see how Google search sees that

7 Misconceptions About Content Marketing

Content marketing is a valuable resource that not everyone is using. In a world where social media marketing and paid search are the hot topics in the marketing world, content