What Is Ad Retargeting?
Retargeting campaigns allow marketers to reach users who have previously visited your website. These ads remind potential customers of your products and services before they convert. Consumers go through various stages before converting, so using retargeting throughout the marketing funnel helps drive users back to your site and increase conversion rates.
Benefits Of Retargeting Ads
Retargeting campaigns offer many complementary benefits to businesses because we know not everyone converts or buys on the first website visit. These valuable ad impressions reach users who have either previously clicked on an ad or visited your website. Keeping your brand top-of-mind among current and potential customers is a great way to drive conversions that need a little extra encouragement. These ads also increase brand awareness and recognition by increasing the number of touch points where a potential customer interacts with your brand. When we bid on a CPC (vs. CPM) these ads can be placed for free, and the clicks are likely to convert.
Increase Your Brand’s Conversions
Whether your goal is to generate leads, increase downloads, or boost sales, retargeting allows your brand to achieve higher conversion rates. Continuing to reach previous visitors with display ads and reminding these users about your brand will lead to business growth. Whatever your business goals are, our specialists will create a custom programmatic strategy to help you reach them. Learn more about our team and what we can do for you.
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