What Is Native Advertising?
Native Advertising is when a brand promotes its thought leadership or industry expertise through articles. Promoting your content on native ad networks has multiple benefits including increased website traffic and more social shares and comments. Rather than an obvious banner ad placement, Native Ads blend in with non-sponsored content on the page. They can be found on news websites or publications that feature sponsored articles.
Benefits Of Native Advertising
Native Ads drive engagement and awareness for your brand by exposing your target audience to content that seamlessly blends within a page. This ad placement leads to higher engagement rates for your article content and in turn, generates highly relevant leads. Similar to programmatic ad buying, Native Ads can target audiences based on behavior, context, and website categories. Additionally, performance reporting and engagement data provide useful insights that can help drive content strategy by understanding what your potential customers like best.
Native Ad Placement
Producing unique content that is original to your brand is the foundation of Native Ad Management. Our team of digital specialists and writers work with you to create content that leads to a successful Native Ad Campaign. To explore how Rank Fuse can partner with you on your next digital marketing plan, please contact us and ask how native advertising might be a good fit for you.
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