When it comes to “SEO”, a technical site analysis is what most people think of first. With this tool you can enter in your domain, keyword goal (and some competitors) so see how the optimization for each site is working and why the search engine rankings are what they are.
Online reviews are not just decision factors for your customers. Search engines aggregate your online reviews and apply it to their algorithm for rankings. With major review sites playing an important role for rankings, having review management software in place is a local SEO strategy.