The Great Google 4-Star Ratings Attack of 2018: The Who, What, Where… but Why?

While many Americans watched Football last weekend, I was watching tons of “fake” ratings pollute Google Reviews with bogus 4-star ratings. If I told you over 2 million ratings were

Nacho Analytics Review: Data Case Study After Day One Release

Nacho Analytics is brilliant! I’ll even concede that this tool might be God Mode for the internet. However, today is not going as well as I (and they) had hoped.

Google Analytics and GDPR: What Marketers Need to Know

Google Analytics and GDPR: What Marketers Need to Know Google Analytics is a tool that many companies use to monitor their website traffic and marketing channels online. The straightforward nature

Google Search Console – Solved: Index Coverage Issues

The new Google Search Console is doing a great job of many new things including expanding keyword data and informing users of any index errors on their websites. While that

Basic Google Analytics Filters Everyone Should Be Using

When it comes to viewing data in Google Analytics, it can be difficult to parse through all the information on your computer screen. Fortunately, Google Analytics Filters can help you

What’s in Store for the Future of SEO?

As the times change, so too does the face of SEO. In 2017 we saw the rise of better content marketing, changes in how Google displays search results, but what

7 Misconceptions About Content Marketing

Content marketing is a valuable resource that not everyone is using. In a world where social media marketing and paid search are the hot topics in the marketing world, content

How to Use Holidays as a Marketing Tool for Your Business

We all know that the holiday season is just around the corner, and for many businesses, the holiday season is the busiest time of year. While you may understand that

How to Best Handle Negative Online Reviews

Online reviews are becoming an increasingly popular way for people to express their opinions about businesses. Typically, these reviews are either really good or really bad. Good reviews are easy

Ads Invading Local Pack Search Results

As you know by now, Google is all about information; however, the latest development in the land of Google caused a bit of a stir. Google has confirmed they will