What to Look for When Auditing Your Site

One of the first things our SEO experts do to help our clients is run a website audit. Many of our clients have never audited their own website or had

How to Find Your Business’ Local Competitors

When it comes to local SEO efforts, one of the best things you can do is identify your local competition. The reason that knowing your competition is so important is

Why Ranking #1 on Google Isn’t as Important as It Once Was

Business owners have been battling for the number one rankings on search engines for years, and while there is a benefit to ranking number one in Google and other search

Small Business Content Marketing Guide

Content marketing can be a challenge for companies large and small, but for small companies, resources are often limited. Due to the lack of resources, many small businesses choose to

Firefox Browser is [Now] Blocking Google Analytics By Default

On the Mozilla Blog last week, Dave Camp, Senior Vice President of Firefox, announced that the browser he manages will now block known third-party cookies, including Google Analytics by default.

SEO Now and Then: How Optimization Has Developed the Past 10 Years

Digital marketing is the highest increasing form of marketing and has become one of the most influential marketing channels. Digital marketing is continuously progressing and changing to better fit users’ needs.

Store Visits – The New Beta Tool in Google Analytics

Consumer behavior has changed dramatically over the past decade.  More and more consumers go online to research the best restaurants, find product reviews, and so on. E-commerce sales continue on

The Great Google 4-Star Ratings Attack of 2018: The Who, What, Where… but Why?

While many Americans watched Football last weekend, I was watching tons of “fake” ratings pollute Google Reviews with bogus 4-star ratings. If I told you over 2 million ratings were

Nacho Analytics Review: Data Case Study After Day One Release

Nacho Analytics is brilliant! I’ll even concede that this tool might be God Mode for the internet. However, today is not going as well as I (and they) had hoped.

Google Analytics and GDPR: What Marketers Need to Know

Google Analytics and GDPR: What Marketers Need to Know Google Analytics is a tool that many companies use to monitor their website traffic and marketing channels online. The straightforward nature