Nacho Analytics Review: Data Case Study After Day One Release

Nacho Analytics is brilliant! I’ll even concede that this tool might be God Mode for the internet. However, today is not going as well as I (and they) had hoped.

7 Misconceptions About Content Marketing

Content marketing is a valuable resource that not everyone is using. In a world where social media marketing and paid search are the hot topics in the marketing world, content

How to Use Social Media to Increase Website Traffic

Social media is becoming one of the best ways to drive traffic to your website. While it is important to get people interested in your social media accounts, it is

Blue and black or white and gold. If you have any reaction to these particular color combinations, there’s a good chance you were one of the estimated 670,000 people who

Discovering the Enhanced Benefits of Twitter

Depending on your opinion of social media, and there are many out there, you may see some sites as a being more worthwhile of participation than others. This is particularly

In Part 1 of this series about how social media will make or break your business in 2014, we talked a bit about the value of social media signals—especially to

Someone once said that the only constant in the universe is change. Although this statement is a strange tangle of principles and properties, there is a great deal of change

At the end of November, Google announced that they were introducing Reviews in Google Places for Business. For Google listed, verified business owners who are actively utilizing search and review

10 People You Should be Advertising to on Facebook via Custom Audiences

At the end of last month, Facebook announced an interesting little tweak to their Ads component. Now, through the power of Custom Audiences, any business that advertises on Facebook will

No Third-Party App Required for Facebook Contests and Promotions

This is a bit of a game-changer for brand promotions and social media. Facebook has officially removed third-party app requirements for promotions and contests run on its social networking site.