Incorporation of Company Branding and SEO

SEO is not an exact science. This becomes apparent when trying to incorporate both SEO and branding into a strategy. This process is finicky to say the least. On the one side,

Strategic Use of Images in Search Engine Optimization

When assessing page structure and layout, there is a subtle, yet strategic way to use images in an SEO-friendly manner (beyond ALT tags) that improves your search rank while allowing you to integrate

Google now discounts all reciprocal links

For a long time, reciprocal links have remained at the forefront of most inbound linking strategies. This is going to have to change. Google now discounts all reciprocal links. The algorithm has

Those who use the Web to perform pre-purchase research into products and services from their desktop computers or mobile devices know how important it is for businesses to have a

There’s an old adage that states, “You can’t fix something if you don’t know what’s broken.” And although the statement applies to just about everything, in the web marketing business

Working with Google products is fairly easy. Some represent more of a hassle than others. So, when Google says that they’re finding new ways for us to easily add in,

In an earlier blog this month, we talked a bit about how Google was introducing Reviews in Google Places for Business and the importance of actively seeking positive reviews for

Google Analytics Keywords Gone, SEO Opportunities Still Abound in HTTPS Era

No More Keyword Data In case you haven’t heard, Google has switched all searches over to encrypted searches using HTTPS (a secure communications protocol). This means that traffic data at

Helpful On-Page SEO Tips from Bing

Here at the Rank Fuse Interactive blog, we spend a lot of time talking about what Google is doing – especially in terms of what they’re saying about developments in

Google Adds NEW Manual Action Viewer to Webmaster Tools

It’s always nice to know when bad things are happening – especially when it comes to your website. In the past, however, it wasn’t always apparent if a search engine