Geofencing vs. Geoframing Advertising: What’s the Difference?

Have you ever been to a coffee shop, and the next time you look at your phone, you are served an ad for that brand? I’m sure many of us have had a similar experience with ads on our phone. But how do these brands know where you’ve been? Location-based ad targeting can help your brand reach the target market at precisely the right time. However, there are different tactics you can use to do that. Do you need to reach them when they are at a specific location? Or do you want to reach someone who has previously visited a certain location? The rise of programmatic ad buying has grown in recent years because the ability to build custom audiences has become easier. Combine a growing technology with lower budget barriers for advertisers and it is a perfect recipe for more…

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How Social Media Affects Your SEO

Social media. You’ve probably had it drilled into your head that you need to be keeping up with a social media presence for your business. It can be a challenge juggling so many different things, and social media doesn’t always make the cut. Many of our clients want to make a bigger presence on social media platforms, but they don’t know how to make it happen without investing a lot of resources into the task. At Rank Fuse, we know that social media can have a dramatic impact on your SEO, so we recommend consistent social posting for all of our clients. Here are just a few ways that social media affects your website’s SEO. Increased Web Presence and Traffic to Website Getting more people on your website should always be a goal. Actively participating on social media platforms is one way…

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What to Look for When Auditing Your Site

One of the first things our SEO experts do to help our clients is run a website audit. Many of our clients have never audited their own website or had an audit performed on their website by someone else. However, once they understand the benefits, they are on board. So, what is a website audit? What is a Website Audit and Why Do You Need One? When your website is audited for SEO, a full analysis of everything that pertains to search visibility is performed. These audits help find problems with the website that would prevent better rankings in search engines like Google. At Rank Fuse, our audits find technical issues, content problems, and anything else that may be damaging your website. Once completed, an audit will tell you exactly why your website isn’t getting the amount of traffic that you want…

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How to Find Your Business’ Local Competitors

When it comes to local SEO efforts, one of the best things you can do is identify your local competition. The reason that knowing your competition is so important is that it is nearly impossible to beat your competition if you don’t know who they are. When you work with Rank Fuse, we help you find your competitors and implement a strategy that will help you outrank them on Google. 4 Steps for Identifying Local Competitors At Rank Fuse, we use a few simple steps to best determine local competition for our clients. Here are these steps: #1. Determine Keywords The first thing we do is look at keywords. When you can best determine what keywords you want to rank for, you can use these keywords to see who else is ranking highly or trying to rank highly for those terms. While…

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Small Business Content Marketing Guide

Content marketing can be a challenge for companies large and small, but for small companies, resources are often limited. Due to the lack of resources, many small businesses choose to skip content marketing altogether. Unfortunately, content marketing is one of the easiest ways for small businesses to get new business without spending a ton of extra money. At Rank Fuse, we know just how much content marketing can benefit small businesses, so we have created a little guide for you! What is Content Marketing? Content marketing involves developing valuable, relevant content consistently to attract potential customers. Over time, you can create content that attracts a certain audience to your website. This audience is likely to be part of your customer pool, which means that you are attracting leads and sales to your website. The real key to content marketing is how you…

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Firefox Browser is [Now] Blocking Google Analytics By Default

On the Mozilla Blog last week, Dave Camp, Senior Vice President of Firefox, announced that the browser he manages will now block known third-party cookies, including Google Analytics by default. While many analytics analysts, SEOs, and advertisers are obviously miffed on the idea, the sell from Camp is all about enhanced tracking protection from your online behavior (a.k.a. privacy). Firefox’s Enhanced Tracking Protection Firefox’s new tool that blocks cookies from collecting user data is called “Enhanced Tracking Protection.” The tool will block third-party tracking cookies from collecting anonymous user data. According to Mozilla, the user experience will not be affected. When users visit sites that use these tracking tools, a shield icon will appear in the address bar next to the URL, indicating that the user is now protected. The “Enhanced Tracking Protection” tool has been implemented for users who have installed…

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SEO Now and Then: How Optimization Has Developed the Past 10 Years

Digital marketing is the highest increasing form of marketing and has become one of the most influential marketing channels. Digital marketing is continuously progressing and changing to better fit users’ needs. Google owns most of the market when it comes to search engines, so it is crucial to follow the changing algorithms of Google. When Google introduces new updates, marketers must optimize websites to fit these changes, making it necessary to be in the know of all things Google. SEO has seen both major and minor updates in the last ten years, and Google looks and acts much different than it has in the past. Here are seven of the biggest changes we have seen in the past decade. 1.      No more keyword stuffing Until 2011, quantity was more important than the quality when it came to keywords. The Google Panda update penalizes…

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The Great Google 4-Star Ratings Attack of 2018: The Who, What, Where… but Why?

While many Americans watched Football last weekend, I was watching tons of “fake” ratings pollute Google Reviews with bogus 4-star ratings. If I told you over 2 million ratings were executed by less than 30 profiles, would you be shocked? What if I told you they are still live and didn’t get auto-flagged by Google? Oddly, after what I saw, today seems very quiet. I don’t see any response from Google, or your typical SEO guru’s leaning in. But, with so many companies affected, I can’t be the only one trying to figure out what is going on, right? If Google is too busy “fixing it” to respond, that’s fine. However, this virtual wildfire is spreading fast, and Google doesn't seem to have it fully contained. As it spreads across more local listings, Google risks credibility with people who still trust Google…

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Google Analytics and GDPR: What Marketers Need to Know

Google Analytics is a tool that many companies use to monitor their website traffic and marketing channels online. The straightforward nature of Google Analytics installation and cookie-based tracking has made the platform a favorite for many agencies and companies. Google Analytics has great integration with AdWords, building retargeting lists, and custom audiences for better insights and segmentation. However, with the new European Union (EU) regulations about data privacy, Google Analytics, and privacy laws, what we are used to as online advertisers now might soon be called the “good old days.” What is GDPR Compliance? The General Data Protection Regulation (GDPR) is a data privacy regulation imposed by the EU that goes into effect on May 25, 2018. The purpose of GDPR is to consolidate privacy regulation in the EU and give customers and individuals control over their information. For companies that violate…

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Google Search Console – Solved: Index Coverage Issues

The new Google Search Console is doing a great job of many new things including expanding keyword data and informing users of any index errors on their websites. While that is very helpful, it seems that as with any new system a few bugs might still be in the system. More specifically, we are seeing a handful of random URLs get flagged with "New Index Coverage issues detected" alerts when these pages should be just fine. While it's nice to have Google watching our back, false positives can be just as bad and time-consuming when it comes to client education. While we can't explain Google's lust for over-applying whatever rules it has in place that signify errors. This has led to more customer service issues and we thought it would be a good idea to clear the air with some definitive examples showing folks it's not…

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Basic Google Analytics Filters Everyone Should Be Using

When it comes to viewing data in Google Analytics, it can be difficult to parse through all the information on your computer screen. Fortunately, Google Analytics Filters can help you better organize and sort the data, so you can get all the information that you want quickly. Setting up the proper filters can also ensure that you are looking at accurate data, which can help you make better future decisions for your website. Rank Fuse is here to help you figure out which filters you should be using for your account. How to Create a Filter You can create filters in two different places on Google Analytics: the Account level and the View level. It is a good idea to only create filters in the Account level and then assign them to different views. You can, however, create a filter at the…

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What’s in Store for SEO in 2017?

As the times change, so too does the face of SEO. In 2017 we saw the rise of better content marketing, changes in how Google displays search results, but what changes will we see in 2018? In this article we are here to break down a few new SEO trends and what we think it means for the future of SEO. Artificial Intelligence Artificial Intelligence (AI) is increasingly being used in a number of different technological applications. With a new year just underway, what new applications could AI have in the world of SEO and content marketing? What is AI? Artificial Intelligence can be difficult to define, but it is really just a branch of computer science that attempts to build machines that are capable of intelligent behavior, including learning. AI includes machine learning, smart robotics, autonomous vehicles, and much more. Machine…

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7 Misconceptions About Content Marketing

Content marketing is a valuable resource that not everyone is using. In a world where social media marketing and paid search are the hot topics in the marketing world, content marketing isn’t getting the recognition it deserves. The reason may be that some people have strong misconceptions about what content marketing is and how it can help their business. Rank Fuse is here to bust some common content marketing myths for you. #1. Creating Content is the Same as Content Marketing Writing content for your website is not the same thing as content marketing. Content marketing is bigger than just producing a piece of content. To call it content marketing, you would need to have a plan for the content you are creating. For example, content marketing includes a content distribution plan, interaction with your audience, and defined goals. To be successful…

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How to Create Great Blog Content in Minutes

Are you always trying to find extra time to create content for your blog? Rank Fuse knows it can be difficult to generate blog content with all the other things that you need to do every day, but we have a few tricks up our sleeves for creating blog content quickly without taking up your valuable time. Before You Get Started Take a few minutes before you start trying to write by getting prepared. Rank Fuse recommends having your topic selected before you sit down to start writing. Make a list of topic ideas out of things as you see them and have that list saved to your Desktop with at least rough dates next to them. If you have the capacity to build a content calendar, that is even more helpful. Jot down the keywords you are thinking about using next…

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How to Use Holidays as a Marketing Tool for Your Business

We all know that the holiday season is just around the corner, and for many businesses, the holiday season is the busiest time of year. While you may understand that sales will increase during the holidays, you may need a little help maximizing your sales during this time of year. If someone were to ask you if using holidays as a marketing tool was necessary, you’d probably answer with, “yes!” That’s because you understand how spending habits change throughout the year. If you are going to making a larger percentage of your profits during the holiday season, doesn’t it make sense to increase your marketing efforts around this time in the hopes of increasing profits even more? The real trick isn’t using the holidays as a unique opportunity to market your company, it’s doing so the proper way. There are many great…

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