Pros and Cons of Microsoft Clarity – 2020 Review

Microsoft is changing the game with its latest offering?a free UX analytics tool that can record and show you what users are doing on your website. This tool, called Clarity, provides engagement metrics, recordings, heatmaps, and website performance data that will help you improve user experience and design across desktop and mobile screens. Pros: Free […]

So, You Wrote a Blog. Now What?

promoting blog content

Content marketing strategy involves much more than just writing monthly blog content. Many brands and businesses post monthly or twice-monthly blogs, but then content marketing stops here. When we post things on our sites without sharing them on other platforms, it is really difficult for people to find them. We want to share ideas with […]

Elements of Local Landing Pages That Drive SEO Results

local landing pages

By Eric Hoppe, Crowd Content The best website location pages take a significant amount of time and effort to craft, but the results can be extraordinary. More than half of all web searches now include local intent, with phrases such as ?city name,? ?near me,? and ?nearby? tacked onto Google’s autocomplete algorithm in many instances. […]

Flesch Reading Ease Test: What Readability Means for SEO

readability

In the word of search engine optimization (SEO), there are many metrics and tools that can help you create user-focused content that search engine algorithms love. Readability is just one of these metrics that writers, businesses, and marketers get hung up on as they produce online content. As you start learning about readability, you will […]

Rank Fuse Digital Marketing Lands Spot on Ingram?s 100 Fastest-Growing Companies List

Rank Fuse Digital Marketing, formerly Rank Fuse Interactive, comes in at #30 on Ingram?s 100 Fastest-Growing Companies of 2020. The list showcases Kansas City businesses that are experiencing rapid growth in gross revenue. Rank Fuse Digital Marketing, which opened its doors in 2015, operates with a team of employees to provide search engine optimization, paid […]

5 Actionable Email Marketing Tips for Small Businesses

email marketing

By Alex Souchoroukof Email marketing remains one of the most rewarding marketing strategies. If you don?t believe me, research shows that for every dollar you spend, you get a return on investment of 42 dollars. To me, this is crazy, and I think that companies should invest more in this tool to increase their revenue […]

Geofencing vs. Geoframing Advertising: What?s the Difference?

RF geofencing vs geoframing

Have you ever been to a coffee shop, and the next time you look at your phone, you are served an ad for that brand? I?m sure many of us have had a similar experience with ads on our phone. But how do these brands know where you?ve been? Location-based ad targeting can help your […]

How Social Media Affects Your SEO

social media

Social media. You?ve probably had it drilled into your head that you need to be keeping up with a social media presence for your business. It can be a challenge juggling so many different things, and social media doesn?t always make the cut. Many of our clients want to make a bigger presence on social […]

What to Look for When Auditing Your Site

website audit

One of the first things our SEO experts do to help our clients is run a website audit. Many of our clients have never audited their own website or had an audit performed on their website by someone else. However, once they understand the benefits, they are on board. So, what is a website audit? […]

How to Find Your Business? Local Competitors

local competition

When it comes to local SEO efforts, one of the best things you can do is identify your local competition. The reason that knowing your competition is so important is that it is nearly impossible to beat your competition if you don?t know who they are. When you work with Rank Fuse, we help you […]

Small Business Content Marketing Guide

Small Business Content

Content marketing can be a challenge for companies large and small, but for small companies, resources are often limited. Due to the lack of resources, many small businesses choose to skip content marketing altogether. Unfortunately, content marketing is one of the easiest ways for small businesses to get new business without spending a ton of […]

Firefox Browser is [Now] Blocking Google Analytics By Default

Firefox and Google Analytics

On the Mozilla Blog last week, Dave Camp, Senior Vice President of Firefox, announced that the browser he manages will now block known third-party cookies, including Google Analytics by default. While many analytics analysts, SEOs, and advertisers are obviously miffed on the idea, the sale from Camp is all about enhanced tracking protection from your […]

SEO Now and Then: How Optimization Has Developed the Past 10 Years

seo then now

Digital marketing is the highest increasing form of marketing and has become one of the most influential marketing channels. Digital marketing is continuously progressing and changing to better?fit users? needs. Google owns most of the market when it comes to search engines, so it is crucial to follow the changing algorithms of Google. When Google […]

The Great Google 4-Star Ratings Attack of 2018: The Who, What, Where? but Why?

While many Americans watched Football last weekend, I was watching tons of ?fake? ratings pollute Google Reviews with bogus 4-star ratings. If I told you over 2 million ratings were executed by less than 30 profiles, would you be shocked? What if I told you they are still live and didn?t get auto-flagged by Google? […]

Google Analytics and GDPR: What Marketers Need to Know

gdpr privacy policy

Google Analytics is a tool that many companies use to monitor their website traffic and marketing channels online. The straightforward nature of Google Analytics installation and cookie-based tracking has made the platform a favorite for many agencies and companies. Google Analytics has great integration with AdWords, building retargeting lists, and custom audiences for better insights […]