So, You Wrote a Blog. Now What?

Content marketing strategy involves much more than just writing monthly blog content. Many brands and businesses post monthly or twice-monthly blogs, but then content marketing stops here. When we post things on our sites without sharing them on other platforms, it is really difficult for people to find them. We want to share ideas with you on the steps to take after your blog post goes live. Building a Content Strategy Before we delve into ways to get your content out on the web, we need first to discuss how to build an effective content strategy. While it can be tempting to write blogs or create videos about topics that you are interested in, you need to focus on the topics that searchers are seeking out. Content strategies can be built on keyword research and competitive analysis, but that is not quite…

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Elements of Local Landing Pages That Drive SEO Results

By Eric Hoppe, Crowd Content The best website location pages take a significant amount of time and effort to craft, but the results can be extraordinary. More than half of all web searches now include local intent, with phrases such as “city name,” “near me,” and “nearby” tacked onto Google's autocomplete algorithm in many instances. As such, it's more crucial than ever that businesses ensure that their websites include location pages for SEO purposes. Along with a well-maintained Google My Business (GMB) profile that accurately targets the local pack, local landing pages are an excellent way to optimize your website to capture local search engine traffic that doesn’t go to the local pack. For companies that don’t have physical locations in each location they target with SEO and therefore can’t get a GMB profile for that location, ranking for the organic results…

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Flesch Reading Ease Test: What Readability Means for SEO

In the word of search engine optimization (SEO), there are many metrics and tools that can help you create user-focused content that search engine algorithms love. Readability is just one of these metrics that writers, businesses, and marketers get hung up on as they produce online content. As you start learning about readability, you will likely hear about the Flesch-Kincaid Readability Test. What Is the Flesch-Kincaid Readability Test? The Flesch-Kincaid Readability Test is actually a combination of two different tests that measure how difficult a passage of English text is to understand. Both tests factor in word and sentence length to grade how challenging a piece of content will be for readers to comprehend. The first of these tests is the Flesch Reading Ease Test, which determines a school grade level that a text would correspond with based on the number of…

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Rank Fuse Digital Marketing Lands Spot on Ingram’s 100 Fastest-Growing Companies List

Rank Fuse Digital Marketing, formerly Rank Fuse Interactive, comes in at #30 on Ingram’s 100 Fastest-Growing Companies of 2020. The list showcases Kansas City businesses that are experiencing rapid growth in gross revenue. Rank Fuse Digital Marketing, which opened its doors in 2015, operates with a team of employees to provide search engine optimization, paid search, content marketing, web development, and other digital marketing services to companies in both B2B and B2C sectors. Founder and President Kevin Pike credits the company’s growth to his dedicated team. With a 247.14% increase in gross revenue over the course of three years, the entire Rank Fuse team is proud to have reached over $1.3 million in sales for 2019. Using the knowledge and tools received from his mentors early in his career, Pike developed a formula for growth that has help Rank Fuse bring in…

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5 Actionable Email Marketing Tips for Small Businesses

By Alex Souchoroukof Email marketing remains one of the most rewarding marketing strategies. If you don’t believe me, research shows that for every dollar you spend, you get a return on investment of 42 dollars. To me, this is crazy, and I think that companies should invest more in this tool to increase their revenue but also their brand awareness. Emails are a great way to get in front of your customers' screens as it's aiming for people who have already shown an interest in your brand by subscribing to your newsletter. These people are more likely to buy from you as they already trust you. Email marketing, therefore, is perfect for boosting your sales, but several guidelines can transform a mediocre campaign into a successful one. So here are some of the actionable tips that can enhance your performance as a…

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Geofencing vs. Geoframing Advertising: What’s the Difference?

Have you ever been to a coffee shop, and the next time you look at your phone, you are served an ad for that brand? I’m sure many of us have had a similar experience with ads on our phone. But how do these brands know where you’ve been? Location-based ad targeting can help your brand reach the target market at precisely the right time. However, there are different tactics you can use to do that. Do you need to reach them when they are at a specific location? Or do you want to reach someone who has previously visited a certain location? The rise of programmatic ad buying has grown in recent years because the ability to build custom audiences has become easier. Combine a growing technology with lower budget barriers for advertisers and it is a perfect recipe for more…

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How Social Media Affects Your SEO

Social media. You’ve probably had it drilled into your head that you need to be keeping up with a social media presence for your business. It can be a challenge juggling so many different things, and social media doesn’t always make the cut. Many of our clients want to make a bigger presence on social media platforms, but they don’t know how to make it happen without investing a lot of resources into the task. At Rank Fuse, we know that social media can have a dramatic impact on your SEO, so we recommend consistent social posting for all of our clients. Here are just a few ways that social media affects your website’s SEO. Increased Web Presence and Traffic to Website Getting more people on your website should always be a goal. Actively participating on social media platforms is one way…

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What to Look for When Auditing Your Site

One of the first things our SEO experts do to help our clients is run a website audit. Many of our clients have never audited their own website or had an audit performed on their website by someone else. However, once they understand the benefits, they are on board. So, what is a website audit? What is a Website Audit and Why Do You Need One? When your website is audited for SEO, a full analysis of everything that pertains to search visibility is performed. These audits help find problems with the website that would prevent better rankings in search engines like Google. At Rank Fuse, our audits find technical issues, content problems, and anything else that may be damaging your website. Once completed, an audit will tell you exactly why your website isn’t getting the amount of traffic that you want…

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How to Find Your Business’ Local Competitors

When it comes to local SEO efforts, one of the best things you can do is identify your local competition. The reason that knowing your competition is so important is that it is nearly impossible to beat your competition if you don’t know who they are. When you work with Rank Fuse, we help you find your competitors and implement a strategy that will help you outrank them on Google. 4 Steps for Identifying Local Competitors At Rank Fuse, we use a few simple steps to best determine local competition for our clients. Here are these steps: #1. Determine Keywords The first thing we do is look at keywords. When you can best determine what keywords you want to rank for, you can use these keywords to see who else is ranking highly or trying to rank highly for those terms. While…

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Small Business Content Marketing Guide

Content marketing can be a challenge for companies large and small, but for small companies, resources are often limited. Due to the lack of resources, many small businesses choose to skip content marketing altogether. Unfortunately, content marketing is one of the easiest ways for small businesses to get new business without spending a ton of extra money. At Rank Fuse, we know just how much content marketing can benefit small businesses, so we have created a little guide for you! What is Content Marketing? Content marketing involves developing valuable, relevant content consistently to attract potential customers. Over time, you can create content that attracts a certain audience to your website. This audience is likely to be part of your customer pool, which means that you are attracting leads and sales to your website. The real key to content marketing is how you…

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Firefox Browser is [Now] Blocking Google Analytics By Default

On the Mozilla Blog last week, Dave Camp, Senior Vice President of Firefox, announced that the browser he manages will now block known third-party cookies, including Google Analytics by default. While many analytics analysts, SEOs, and advertisers are obviously miffed on the idea, the sale from Camp is all about enhanced tracking protection from your online behavior (a.k.a. privacy). Firefox’s Enhanced Tracking Protection Firefox’s new tool that blocks cookies from collecting user data is called “Enhanced Tracking Protection.” The tool will block third-party tracking cookies from collecting anonymous user data. According to Mozilla, the user experience will not be affected. When users visit sites that use these tracking tools, a shield icon will appear in the address bar next to the URL, indicating that the user is now protected. The “Enhanced Tracking Protection” tool has been implemented for users who have installed…

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SEO Now and Then: How Optimization Has Developed the Past 10 Years

Digital marketing is the highest increasing form of marketing and has become one of the most influential marketing channels. Digital marketing is continuously progressing and changing to better fit users’ needs. Google owns most of the market when it comes to search engines, so it is crucial to follow the changing algorithms of Google. When Google introduces new updates, marketers must optimize websites to fit these changes, making it necessary to be in the know of all things Google. SEO has seen both major and minor updates in the last ten years, and Google looks and acts much different than it has in the past. Here are seven of the biggest changes we have seen in the past decade. 1.      No more keyword stuffing Until 2011, quantity was more important than the quality when it came to keywords. The Google Panda update penalizes…

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The Great Google 4-Star Ratings Attack of 2018: The Who, What, Where… but Why?

While many Americans watched Football last weekend, I was watching tons of “fake” ratings pollute Google Reviews with bogus 4-star ratings. If I told you over 2 million ratings were executed by less than 30 profiles, would you be shocked? What if I told you they are still live and didn’t get auto-flagged by Google? Oddly, after what I saw, today seems very quiet. I don’t see any response from Google, or your typical SEO guru’s leaning in. But, with so many companies affected, I can’t be the only one trying to figure out what is going on, right? If Google is too busy “fixing it” to respond, that’s fine. However, this virtual wildfire is spreading fast, and Google doesn't seem to have it fully contained. As it spreads across more local listings, Google risks credibility with people who still trust Google…

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Google Analytics and GDPR: What Marketers Need to Know

Google Analytics is a tool that many companies use to monitor their website traffic and marketing channels online. The straightforward nature of Google Analytics installation and cookie-based tracking has made the platform a favorite for many agencies and companies. Google Analytics has great integration with AdWords, building retargeting lists, and custom audiences for better insights and segmentation. However, with the new European Union (EU) regulations about data privacy, Google Analytics, and privacy laws, what we are used to as online advertisers now might soon be called the “good old days.” What is GDPR Compliance? The General Data Protection Regulation (GDPR) is a data privacy regulation imposed by the EU that goes into effect on May 25, 2018. The purpose of GDPR is to consolidate privacy regulation in the EU and give customers and individuals control over their information. For companies that violate…

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Google Search Console – Solved: Index Coverage Issues

The new Google Search Console is doing a great job of many new things including expanding keyword data and informing users of any index errors on their websites. While that is very helpful, it seems that as with any new system a few bugs might still be in the system. More specifically, we are seeing a handful of random URLs get flagged with "New Index Coverage issues detected" alerts when these pages should be just fine. While it's nice to have Google watching our back, false positives can be just as bad and time-consuming when it comes to client education. While we can't explain Google's lust for over-applying whatever rules it has in place that signify errors. This has led to more customer service issues and we thought it would be a good idea to clear the air with some definitive examples showing folks it's not…

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