Social media is becoming one of the best ways to drive traffic to your website. While it is important to get people interested in your social media accounts, it is even more important to draw them back to your website where they can learn additional information about your business or products and possibly make a purchase.
To get things started, if you don’t have a variety of social media accounts, it is time to get started creating them. A few years ago, not having business social media accounts wasn’t a big deal. Today, if you don’t have at least a Facebook account, you are missing out on thousands of potential customers.
Rank Fuse is here to help you increase your website traffic using your social media accounts.
Give Important Information on Social Media Pages
In the digital age, it is all too easy to Google a company and find out almost everything you need to know. However, this doesn’t mean that you shouldn’t have that information readily available to people who are visiting your social media pages. If a potential customer has to spend 10 minutes finding your website, phone number, or address, they may become disinterested.
Instead of making customers search for information, put anything that your customers may want to know on your social media pages. Include the link to your website, telephone number, address, and an About section to showcase your company and the services or products you offer. This information
Develop Solid Content
Having good website content allows you to have good social media posts. It can be challenging to find new information to share from your website on social media. If you have one, using your existing blog can jumpstart this process. With a blog, you can start posting relevant new information to your social media profiles with ease. If you don’t already have a blog, it may be time to start one, because having a blog can give you shareable content that you can use to boost website traffic via social media.
Make sure the content you are posting matches your brand. Don’t start a blog just to have one. Say things that will speak to your customers. There is room for a blog in every market, but you have to figure out what needs to be discussed in your field.
Write blogs with a powerful SEO score. Blogs that have a good SEO score will not only get traffic from social media, but also from search engines. Getting as much traffic as possible is the goal, so make the most out of your blog posts.
With the simplicity of social media advertising, you can draw in people who may have never heard of your company at a fraction of the cost that other advertising mediums will be. Having the ability to post blog content on social media gives you instant ads on Facebook, Twitter, and LinkedIn.
This tip is especially helpful for Facebook, Twitter, and LinkedIn, as those are more content-based platforms. Having good written content may not be helpful on Instagram and Pinterest, but you will need good visual content, such as videos and images.
Engage with Your Fans
Posting is never enough on social media. After you post something, you need to be accessible to your community. Respond to comments on your posts and any messages that pop up in your inbox. If you ignore the people who try to reach out, they aren’t likely to come back to your pages.
If the comments, reviews, and messages aren’t as positive as you had hoped, check out our post titled How to Best Handle Negative Online Reviews.
Monitor and Analyze Your Social Media Posts
Whether you are just posting on your social media or you are running ads, be sure to check in to see what is performing well and what is not. One of the most important aspects of posting on social media is being able to determine what kinds of content your customers want to see.
Once you narrow down the types of posts that are performing the best, model future posts after them. Maybe posts the same blog post a couple of different times over a month across your social media platforms with different text to see what people react to.
Post Things More Than Once
Speaking of posting the same blog on social media more than once, don’t be afraid to make this a common practice. Create multiple posts for the same blog article across various platforms, but schedule them for different release dates. For example, post your blog immediately after it goes live with one message, and then post it again a week later with a different message. See which message did better. Frame future messages in the same way to see if that is what draws people in.
Keep in mind that you don’t want to overdo it. Posting the same blog four times over a two-month window with different messages will probably be okay. Posting the same blog 12 times over a two-month window will turn people off—especially if you always use the same message. This tactic leads people to believe that you are spamming them. Be sure that you set some limitations on how much you push the same piece of content.
If you need any help getting a blog started, optimizing your website, or managing your social media accounts, Rank Fuse is here to help. Rank Fuse is a full-service digital marketing agency that specializes in search engine and social media optimization. Contact us today at 913-703-7265 or visit our website: rankfuse.com.