Now that 2013 is coming to an end and the New Year is just around the corner, many companies are looking back and taking stock of their successes and gains over the course of the last twelve months. We begin every new year with anticipation and goals. And, at the end of each year, it’s time to see how well we lived up to our intentions. It’s also time to crow a bit about our successes. Why? Because it’s good for future business.
Make no mistake: Self promotion is a good thing, especially when you’re successful in your business and a value to your clients or customers. In addition, self promotion can be used to garner more business and create more opportunities for success.
One of the easiest ways to promote your business and talk about the successes you’ve had over the last year is to publish a company press release at the beginning of each year. Unlike a blog article or a news item on your company website, a press release has the power to reach a vast audience via news wire services, RSS feeds, mobile news services, search engine results, and media outlets. Press releases, especially those drafted and published by Rank Fuse Interactive, offer high online visibility for your news and company.
For businesses of all sizes, January is traditionally a time of reflection and preparation. As such, it’s a great time to talk about your successes from the previous year, thank all who helped your company be successful, and convey your hopes for the coming year.
Here’s our list of Top 10 Reasons to Publish a Company Press Release in January:
1. Press releases convey important news items and generate interest from the press
2. Press releases drive traffic to your website, blog, etc.
3. Press releases can improve your rankings in the search engine results pages
4. Press releases keep your customers, vendors, and partners informed about your company
5. Press releases allow you to promote your company and accomplishments
6. Press releases allow you to promote your products and services
7. Press releases allow you to express thanks and gratitude to customers, vendors, and partners
8. Press releases help to build your business brand image and create market awareness
9. Press releases generate valuable outside links to your website
10. Press releases allow your company to appear trustworthy and professional
A note for those who’ve never written or published a press release: If you’re new to drafting and publishing press releases, it should be known that a press release has a very specific format. They are traditionally written with the media as the target audience, so they are formatted in a way that grabs attention and helps to secure favorable news media coverage. Each press release should have an eye-catching headline, a number of supporting paragraphs for your topic, a quote from a high-level spokesperson inside the company (Owner, President, or C-level Exec), and a paragraph at the end that tells the reader a bit about the company (history, mission statement, service offerings, number of years in business, etc.). The body content of a press release usually begins with the release date and city and state for the company. At the very end of the press release, the media contact person at the company is usually listed, along with all their contact information.
Obviously, a lot has changed with the advent of the World Wide Web, and press releases today are often written with Search Engine Optimization (SEO) foremost in mind. Still, it’s best to affect a polished, professional appearance in every business communication, so there’s a great value in having a professional content developer draft your press release for you. Here at Rank Fuse Interactive, we write and publish press releases for companies and businesses across all markets and industries. Click here to visit our Contact page and get started!
This article is brought to you by Rank Fuse Interactive, which serves both businesses and agencies alike as a provider of search engine marketing (SEM) programs, including search engine optimization (SEO), paid search advertising (PPC), social media marketing, content marketing, mobile web marketing, and search-friendly web design.