How do you know what to blog about for your clients? It can be hard to come up with consistently interesting and new content, but with these five tips, you’ll always be able to figure out exactly what your clients will find useful.
Use Google Analytics
This helpful tool will tell you where your site visitors are coming from and what other websites link to yours. What do these websites feature? Is that content interesting to your clients? Try to find some ways to tie their subject matter in with yours.
Do your clients have a lot of questions? Do you find that they tend to ask similar questions? Sometimes a FAQ page just isn’t enough. Your clients might benefit from detailed posts answering their frequently asked questions. Think about it this way: if a lot of people ask the same question, then it probably isn’t clear on your website. They want to know more about your business, and that is always a good thing.
It’s a simple strategy, but one that often gets overlooked. If you have difficulty thinking of good topics that will be interesting and informative, why not put a call to action on your blog? Ask your readers to chime in with a comment telling you what they like, what they’re not so sure about, and what they’d like to see more of. You can make it fun by turning it into a poll or contest.
This option has the added benefit of establishing a rapport with your clients. Everyone wants to feel like their input is valuable, so by showing that you truly care what they think, you build the relationship.
Explain a complexity
Do you have a product or service that is complex, at least at first glance? Perhaps your clients just don’t get some aspect of your business or website. Write a post detailing exactly what your product or service entails. Really try to give your clients and readers a vivid description. They will find this informative, and the information will make the product or service easier to sell. Remember, people generally have no interest in spending money on something they can’t understand.
If it ain’t broke, don’t fix it
What are some past posts that have done well? Which ones have the most comments? Which ones generated a lot of buzz? Don’t repeat them exactly, but try to figure out why they were so popular. Did they have a call to action? Were they about a specific product or service? Were they more personal or more business-like? If you can figure out some correlations, you have a better chance of replicating past success.
These five tips will help you think of some great new content. Just remember, you are writing for your clients. While you may find some obscure knowledge about your industry fascinating, they may not. Keep your content accessible to your customers and above all else, make it interesting.
Stay tuned for Part 2 of this post, which will feature five more tips.