In the world of online marketing, search engine optimization (SEO) is an ever-present entity and one that has more than its fair share of myths and misunderstandings. At its most basic, a solid SEO plan can help search engines index, crawl and parse a site, improve leads and return on investment, and boost rank for relevant search queries in the search engines.
It’s also an increasingly complex endeavor, one that must adjust frequently as a result of changing search engine algorithms, evolving site content and links that degrade in effectiveness over time. With all of these variables, there still exists the idea that SEO is something that you do once and forget about it. Perhaps if we applied this assumption into other areas of life, it would be easier to recognize the disconnect in this theory.
If you only mowed your lawn once at the beginning of the season, pretty soon the lawn would become a dense mass. If you only filled your car with gas once a month, you probably would need to find another mode of transportation. Or, if you only ate once a day, there’s a good chance you’d be hungry and probably grouchy as well.
The Benefits of Regular Maintenance
Because the online environment continually fluctuates because of the human element and algorithm changes from Google, Bing or Yahoo!, SEO experts must adjust optimization plans. Changes in content also necessitate a changing SEO approach. If you’re constantly creating new content designed to respond to the evolving needs of your readers or customers, it’s critical that SEO initiatives also shift in response. The same goes for link building used for linking authority and anchor text signals. Links must evolve along with the changing search engine algorithms that strive to mimic human behavior in an effort to improve ranking results.
Search Continues to Grow
According to Google’s Think Insights, 48 percent of consumers begin mobile research from a search engine. Even when you factor in the Google Answer Box, the feature above the search engine results that provides a limited answer, there’s the possibility of people clicking through to read more from the source website. Couple those stats with the increasing number of people using mobile devices in general, and it’s easy to see how an up-to-date SEO plan is beneficial in light of expanding search engine activity.
Reasons to Keep SEO Up-to-date
- • Helps make online content easier to discover
- • Improves the speed of a site
- • Increases exposure of a company, its brand and products
- • Optimizes content for sharing on social sites
- • Enhances data cognition
- • Boosts accessibility of website, particularly from mobile devices
- • Betters the experience for users
Online change happens fast, but there’s no need to let frequent search engine optimization changes bog you or your business down. Talk to the search engine marketing specialists at Rank Fuse Interactive about creating an optimized marketing plan that includes Paid Search Advertising (PPC), Content Marketing, and Search Engine Friendly Web Design.