About a month ago, Sweet Spot’s blog wrote about tying Google Maps with AdWords ads. This was the first ad format extension of many. Another extension was recently released by Google just in time for this year’s prime shopping season.
Google launched product extensions for all US AdWords advertisers. Product extensions are new ways to add more specific information about your products to your PPC ads.
AdWords’ product extensions let you tie your Google Base account with your AdWords account. This lets you show your products directly in search ads, so that when your AdWords text ad appears and your Google Base account contains products that are relevant to the searcher’s query, it will display images, names and prices of your products.
Sweet Spot is working to tie these features into all of its retail accounts. However, if you do not have a Google Base account, Sweet Spot can help set one up as well.