What to Look for When Auditing Your Site

One of the first things our SEO experts do to help our clients is run a website audit. Many of our clients have never audited their own website or had an audit performed on their website by someone else. However, once they understand the benefits, they are on board. So, what is a website audit? What is a Website Audit and Why Do You Need One? When your website is audited for SEO, a full analysis of everything that pertains to search visibility is performed. These audits help find problems with the website that would prevent better rankings in search engines like Google. At Rank Fuse, our audits find technical issues, content problems, and anything else that may be damaging your website. Once completed, an audit will tell you exactly why your website isn’t getting the amount of traffic that you want…

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Keywords 101: How to Determine Valuable Keywords

In the content marketing world, keywords hold a lot of power. However, it can be difficult for some companies to correctly determine what keywords they should be using in their content. As experts in all things SEO, the content strategy team at Rank Fuse has a little advice for determining which keywords are valuable for your business. What Are Keywords and Why Are They Important? Keywords are essentially words or phrases that not only describe the topics you are writing about but are also searched for by Internet users. You want to find keywords that not only make sense for your content but are also being used by your audience to find content in search engines. Keywords are critical in helping your content get viewed in search engines. When you include keywords and phrases in your content, you are signaling to Google…

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How to Find Your Business’ Local Competitors

When it comes to local SEO efforts, one of the best things you can do is identify your local competition. The reason that knowing your competition is so important is that it is nearly impossible to beat your competition if you don’t know who they are. When you work with Rank Fuse, we help you find your competitors and implement a strategy that will help you outrank them on Google. 4 Steps for Identifying Local Competitors At Rank Fuse, we use a few simple steps to best determine local competition for our clients. Here are these steps: #1. Determine Keywords The first thing we do is look at keywords. When you can best determine what keywords you want to rank for, you can use these keywords to see who else is ranking highly or trying to rank highly for those terms. While…

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Why Ranking #1 on Google Isn’t as Important as It Once Was

Business owners have been battling for the number one rankings on search engines for years, and while there is a benefit to ranking number one in Google and other search engines, there are more important things to focus on. When you consider how much competition there is for the number one spot, you can easily see how much time, energy, and resources someone could expend trying to outrank their competitors. In the past, ranking number one on search engines was the most important priority, because that spot received about 32.5 percent of search traffic, while the second position would get only about 17.6 percent of traffic. After the third position, web traffic dropped significantly. Now, however, organic rankings aren’t always the most noticeable results on the page. With Google’s local 3-pack, Knowledge Graph box, and rich answers, searchers aren’t always clicking on…

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Small Business Content Marketing Guide

Content marketing can be a challenge for companies large and small, but for small companies, resources are often limited. Due to the lack of resources, many small businesses choose to skip content marketing altogether. Unfortunately, content marketing is one of the easiest ways for small businesses to get new business without spending a ton of extra money. At Rank Fuse, we know just how much content marketing can benefit small businesses, so we have created a little guide for you! What is Content Marketing? Content marketing involves developing valuable, relevant content consistently to attract potential customers. Over time, you can create content that attracts a certain audience to your website. This audience is likely to be part of your customer pool, which means that you are attracting leads and sales to your website. The real key to content marketing is how you…

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How Can the Google Search Console URL Inspection Tool Help You?

The strong focus on SEO recently has led many companies to redirect their energy into SEO strategies. When it comes to search engine optimization, all of your efforts are wasted if you aren’t showing up on the search results pages at all. This is where Google Search Console’s URL Inspection Tool comes in. At Rank Fuse, we know how to use this tool to get your website seen in Google searches to increase your visibility. What is the URL Inspection Tool? The Google URL Inspection Tool gives Search Console users insight into how Google indexed a specific URL. According to Google, the URL Inspection Tool provides information about your webpages from Google Index such as crawl, index, and serving information. Additionally, it provides AMP errors, structured data errors, and indexing issues. Knowing that your website is indexable is critical to your SEO…

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Tips for Optimizing Your Google My Business (GMB) Listing

Marketing a local business is no easy task. Unfortunately, many local businesses struggle to control their online presence, especially when there are so many places online that need managing. At Rank Fuse, we also recommend creating a Google My Business account to smaller, local companies that need to get the correct information out to the public. Let’s learn more about Google My Business. What is Google My Business? Google My Business (GMB) is a free tool from Google that allows business owners to manage their presence online across the search engine’s platform. GMB is especially important for brands that need local search help. GMB helps local businesses create a “profile” in Google Search and Google Maps that showcases what they are about. A GMB listing displays a lot of information for a business. This information is listed in the “Knowledge Panel.” For…

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The Importance of Investing in Quality Content

For years now, marketing companies have been telling clients that content is important for SEO efforts. However, that doesn’t necessarily tell the whole truth. The fact of the matter is that content is where SEO starts and ends. Every SEO strategy should be focused on high-quality content that has been optimized for search engines. At Rank Fuse, the core of our SEO strategy is good content. Below, we will detail what SEO content is, why it is important to SEO, and how you can create this content. What is SEO Content? Everyone knows what content is, but not everyone is privy to SEO content. When writing content specifically for SEO purposes, there are a lot of things that you need to consider. First, you want to make sure that you are using keywords that clearly define what your content is about. These…

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Are you Breaking Copyright Law on Social Media Without Realizing It?

The rise of social media platforms and a constant increase in users has brought into legal question the practices of social media platforms and the users that engage on these platforms, including individuals, brands, and government entities. Since the debut of social media over 20 years ago, many situations have been investigated regarding the legality of resharing content, endorsing products or services, and more. Legal issues can arise, but it is also important to practice ethical social media use for a business or brand. At Rank Fuse, our content team focuses on providing original content for our clients and managing ethical and honest social media accounts. 5 Possible Legal Problems on Social Media Brands and businesses should consider these five key legal issues when creating a social media plan. 1.      Copyright Infringement At the forefront of legal concerns relating to social media…

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How Keeping Your Sitemap Relevant Boosts SEO

Search engine optimization (SEO) is one of the most talked about factors affecting digital marketing strategy in today’s marketing world. One of the less talked about points is how your sitemap can affect your SEO strategy. At Rank Fuse, we know the importance of keeping your sitemap relevant and how that can dramatically impact your SEO strategy in a positive way. What is a Sitemap? A sitemap is a simple directory that details what is contained on your website, including the content on the pages. Search engines crawl sitemaps to find relevant information for search results. Within a sitemap, webpages are listed in hierarchical order, so the most relevant pages are at the top of the sitemap, while the least relevant pages are relegated to the bottom of the sitemap. Sitemaps are intended to make website navigation easier for users. Using a…

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Firefox Browser is [Now] Blocking Google Analytics By Default

On the Mozilla Blog last week, Dave Camp, Senior Vice President of Firefox, announced that the browser he manages will now block known third-party cookies, including Google Analytics by default. While many analytics analysts, SEOs, and advertisers are obviously miffed on the idea, the sell from Camp is all about enhanced tracking protection from your online behavior (a.k.a. privacy). Firefox’s Enhanced Tracking Protection Firefox’s new tool that blocks cookies from collecting user data is called “Enhanced Tracking Protection.” The tool will block third-party tracking cookies from collecting anonymous user data. According to Mozilla, the user experience will not be affected. When users visit sites that use these tracking tools, a shield icon will appear in the address bar next to the URL, indicating that the user is now protected. The “Enhanced Tracking Protection” tool has been implemented for users who have installed…

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How Default Google Ads Settings Could Be Hurting Your Campaigns

When you create a Google Ads account, there are a number of default settings already loaded into your campaigns. While this may seem extremely helpful if you are new to Google Ads, formerly Google Adwords, you could be costing yourself significant money in the long-term. At Rank Fuse, we caution our clients from accepting default settings in PPC campaigns, and we have some advice for the settings that you should change. Google Ads Default Settings You Should Change and Why When you create a campaign in Google Ads, you will see default settings that Google automatically applies to the campaign. Here are a few of the default settings you should change and why you should change them: Campaign Type Creating a Google Ads campaign requires a campaign type. This campaign type will default to “Search Network with Display Select.” However, this setting…

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How Should I Explain SEO to Digital Newbies?

As a digital marketer, you know just how important SEO is to your clients’ marketing efforts. However, it can be really difficult to put all of the benefits of SEO into words that your clients will understand. At Rank Fuse, we know that it is our job to help our clients understand what SEO is and why it can help their business. Here’s how we like to teach our clients about the value of SEO. What is SEO? Let’s tackle the first step of explaining SEO to those who know nothing about it. SEO is the acronym for “Search Engine Optimization.” Search engine optimization is the term used to describe activity that attempts to improve a website’s rankings in search engines like Google. Since search engines are critical to getting your website noticed, it is important that you take into consideration what…

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SEO Now and Then: How Optimization Has Developed the Past 10 Years

Digital marketing is the highest increasing form of marketing and has become one of the most influential marketing channels. Digital marketing is continuously progressing and changing to better fit users’ needs. Google owns most of the market when it comes to search engines, so it is crucial to follow the changing algorithms of Google. When Google introduces new updates, marketers must optimize websites to fit these changes, making it necessary to be in the know of all things Google. SEO has seen both major and minor updates in the last ten years, and Google looks and acts much different than it has in the past. Here are seven of the biggest changes we have seen in the past decade. 1.      No more keyword stuffing Until 2011, quantity was more important than the quality when it came to keywords. The Google Panda update penalizes…

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How to Increase Your Website’s Domain Authority (DA)

Domain Authority also referred to as DA, is one of the most talked-about factors for ranking well in search engines. However, many people still find it difficult to increase their DA scores. Rank Fuse Digital Marketing has some advice on how you can increase your website’s Domain Authority. What is Domain Authority? Let’s start at the beginning. What is Domain Authority? DA is a search engine ranking score that can predict how well your website will rank on the search engine result pages. This is a score that was developed by Moz, and the scores range from one to 100 with the higher scores showing a greater ability to rank. You can use your DA score to compare your websites to other or track your website’s ranking strength over time to see improvements or problems with your website. DA scores are not…

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