Rank Fuse Insights

How to Optimize for Google’s Featured Snippets

featured snippetsHaving content in Google’s featured snippets has become a goal for many companies and bloggers since they were added to the website. But how can you get your content in that coveted featured snippet spot? Rank Fuse is here to help you.

What are Google Featured Snippets?

Before we talk about earning a spot in Google’s featured snippets, let’s discuss what they are. Featured snippets are the chunks of information that show up in Google’s search engine results page immediately following any ads or sponsored posts on the page.

These snippets generally contain very targeted information about a topic or question that can be searched via Google. Typically, featured snippets come from content that was already ranking on the first page of search results.

Since featured snippets come before the top-ranked search result, the featured snippet position is called position zero. Because featured snippets tend to take up a lot of room on the first page of search results, it can be more beneficial to receive that spot than to rank number one for the same topic on Google.

How to Get Content on Google Featured Snippets

Now that you know just what a Google featured snippet is, Rank Fuse has a few tips for getting your content to be “the one.”

1. Create content that answers specific questions

The informational nature of Google’s featured snippets helps searchers get just the information they are looking for. Understanding this relationship between your content and your readers can help you develop content that is useful and direct enough to make it onto Google’s featured snippets.

Your content should clearly and accurately answer a question that your readers find important. Once you know the questions that your readers are asking, you should formulate your content in a way that the answers to those questions are obvious in the text. Using subheadings containing the questions you are answering is one way to make Google take notice of your content.

2. Create high-quality content

All content is scrutinized by Google’s ranking system, and the content that makes the featured snippet section is no different. You will need to create content that is engaging and easy for your readers to consume.

Remember that 99.58 percent of featured snippet pages are already ranking within the top 10 search results on Google, according to Ahrefs, so having good content is extremely important for earning the coveted featured snippet spot. That being said, only 70 percent of the featured snippets come from the top-ranked website on Google, according to Getstat.

One key to gearing your already high-quality content to Google’s featured snippets is to make your answer to the question posed succinct and “snippable,” and one of the best ways to do that is to use lists. Bulleted and numbered lists are extremely helpful at giving your audience the information they want in a quick, easy-to-read way. Answering the question in a short, direct paragraph is another way to optimize your webpage for Google featured snippets. Tables are also used in featured snippets to convey detailed numerical information quickly.

3. Think like your audience

To come up with great ideas for capturing the featured snippet spot on Google, start using Google like you would if you were someone in your audience. You can Google questions geared toward your content to see if there is an opportunity available for getting your content into the zero position.

One good idea is to check the “People also ask” section under your search results to see if there is a place for your content to become featured. If there is a question in that section that your existing content can answer, you can go back and reformat your content. Otherwise, you can create new content in a format that Google will like for a featured snippet spot.

4. Answer multiple questions per article

In each piece of content, try to answer more than one question about your topic. According to Ahrefs, once a page earns one featured snippet spot, it is more likely to get more for related topics, so answer as many questions about your topic as possible in your article. For example, instead of answering only the “how” consider the “why” and “who.” The more questions your article answers, the more it can pop up in that coveted featured snippet spot.

5. Do keyword research

Long-tail keywords can help you earn a featured snippet spot. These keywords help Google narrow down content to show users, so doing keyword research on your topic can help you narrow down the best long-tail keywords to boost your content into the featured snippet area of a Google search results page.

The easiest way to start keyword research is with one of the many keyword research tools available. Once you have a few ideas, head over to Google and use some of the search suggestions or other questions from the “People also ask” section.

It is a good idea to focus on phrases that you are already ranking highly for, but you may also want to consider related keywords that you can start to rank for. If you still need ideas, ask around to see what questions people would have about your topic.

While it can take a lot of planning to create content that will trigger your content to move into the featured snippet section of a Google search results page, all your hard work could pay off big time. You may not see results right away, but it is always a good goal to strive for. Remember those small milestones can lead to big results.

If you want help with content creation, Rank Fuse Digital Marketing can help. Our content marketing strategies can help you boost your search engine rankings. Contact Rank Fuse today at 913-703-7265.

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