Since Google is still the most powerful search engine in the world, any time changes are made can be a scary time for marketers. Some webmasters may be getting to test out a beta version of the new Google Search Console that is going to be rolling out later this year, but many people are curious and anxiously waiting to see what the final product will look like.
Well, due to the responses to the beta test, it looks like Google has decided some of what they will change on the Search Console throughout 2018, and Rank Fuse is here to break it all down for you.
Search Console Changes Expected in 2018
There are a few big changes coming to the Google Search Console this year. Let’s take a quick look at them:
Search Performance Report
The new Search Performance report is similar to the Search Analytics report. It will give you 16 months of data, however, which gives you a lot more information than the previous 60-day limit. The Search Performance report allows you to check your impressions, clicks, CTR, and average position, and you can filter by web, image, or video search results. This report also allows you to segment by query, page, country, or device type.
Index Coverage Report
Based on the new Issue Tracking capabilities in Google Search Console, you can now get an Index Coverage report. Issue Tracking alerts you when URLs from sites aren’t being indexed, and it also has diagnostic tools to help fix these problems.
This report will show you correctly indexed URLs, warnings about possible issues, and reasons why some URLs are indexing. You are also able to easily share this report to be further able to resolve issues as a company.
AMP Status Report
The AMP Status report can provide you with errors and warnings around your AMP URLs. Not only will the report show you the URLs with problems, but it also diagnoses the issues and helps you fix the problems. You can then test to make sure the URLs are valid.
Job Posting Report
If you post job listings on your website, you will want to check out the new Job Posting report, which shows you statistics about your job listing’s results. It will also show indexing issues and how to solve them.
When Are These Changes Expected?
While some people may already have full access to the new changes, others may be waiting for a while. It seems that Google plans to roll out the changes to users throughout the rest of the year. From what we have seen here at Rank Fuse, it looks like smaller websites may be among the first to switch over to the new Search Console.
If you haven’t noticed a new version of Search Console in your businesses, be patient. You will eventually be brought onto the new version.
How Will These Changes Affect You?
With Google still controlling much of the SEO field, these changes could have a large impact on the search marketing field. First, it should make your search performance data a bit more transparent than it previously was. With less limited data, you should be able to identify performance problems better.
The new reports are also much easier to share with other members of your team or company, which can expedite the correction of website errors. With the simple click of a button, you will be able to share reports with whoever needs to see and fix the problems your website is facing.
The new Google Search Console will also provide better support for auxiliary features such as AMPs and Google for Jobs. Anyone who takes advantage of these features will be able to see more data.
If you are interested in learning more about hiring a search marketing company to help your business, contact Rank Fuse today at 913-703-7265. Our experts in Search Engine Marketing can help you grow your business and increase your sales.