It’s no secret that high-quality links to your website can help to improve your placement in the search engine results pages (SERPs). Some people actually make a tidy living at courting links for websites. But, not all links are equal in terms of value. Some are quite bad for your site and site ranking. You don’t want those links. But how to identify and remove them? We’ll get to that in a minute.
The rules that help determine link quality are always changing. Currently, the changes are little more than fine tuning. A couple months back, however, there was a considerable change made to the Google algorithm that doomed poor quality links (as well as the sites that relied on them heavily). This change to the algorithm of the world’s most popular search engine was known as the Penguin update, and it specifically targeted links that sought to artificially increase the ranking of a website. The folks at Google found these types of link schemes to be nothing more than manipulative in nature and declared them no better than any other black-hat SEO technique.
Since the Google Penguin update in April of 2012, those in the search engine optimization (SEO) business have been scrutinizing their backlinks and agonizing over how to “detach” the ones that were toxic to site performance in the SERPs. Today, most web marketing and search optimization professionals will tell you that one of the first steps in off-page SEO is to perform a link analysis of current backlinks for the purpose of identifying and eliminating any harmful or unwanted links to your website. And in order to do this effectively you need a tool that is capable of analyzing all your backlinks and classifying them as healthy, suspicious, or toxic.
Enter Link Detox as an SEO Service!
SEO professionals are now using backlink tools such as Open Site Explorer, Majestic SEO, and Ahrefs in new ways to identify possible over-optimization issues and links from toxic URL’s. Using Google Webmaster Tools to quickly disavow toxic links, boost SEO performance, and remove sins from the past is a relatively new effort for SEO pros, but expertise in this link detox area is growing daily. Armed with insights and knowledge needed to make beneficial changes to website link profiles, SEO pros know that the future of their industry is in developing new skills that allow them to help websites recover before helping them move forward.
With Rank Fuse Interactive’s link detox program, your website backlinks will be categorized by risk level using advanced link risk software. And when it comes time to eliminate bad links from your profile, there’s no better tool than Google Webmaster Tools to submit a final list of toxic links for elimination.
In the end, the purpose of a link detox is to remove toxic links while keeping the good links. This will allow your link profile to grow stronger. At the same time, removing toxic links should help your site rank higher in the SERPs.
If you think your website is being negatively impacted by outdated link strategies from the past, Rank Fuse Interactive can perform an evaluation and determine what’s toxic and what’s not. Our Link Detox report is powered by Link Research Tools, which is used by webmasters across the globe to help their sites be better optimized for searchers and search engines. Ready to detox your website? Contact us today!
This article is brought to you by Rank Fuse Interactive, which serves both businesses and agencies alike as a provider of search engine marketing (SEM) programs, including search engine optimization (SEO), paid search advertising (PPC), social media marketing, content marketing, mobile web marketing, and search-friendly web design.