There’s an old adage that states, “You can’t fix something if you don’t know what’s broken.” And although the statement applies to just about everything, in the web marketing business you hear it often said about the current state of client websites.
Back in the early days of web development (c. 1995), when business websites were little more than online brochures, all the web development work stopped when the site went live. The website was finished, so why mess with it any further? But, of course, as the years rolled on, site owners learned that dynamic websites quickly gained favor with searchers and search engines. On top of that, websites that were optimized for the search engines had a far-greater chance of showing up in the top search engine results pages. Suddenly, businesses across all markets and industries were revisiting their websites, adding new content regularly, and looking for ways to correct aspects of their website code and content that gave trouble to the search engines and prevented them from showing up in search results.
By the time the 20th Century came to a close, “optimization” was the most heard buzzword in web marketing, but few outside of the web development and search engine optimization industry actually knew what had to be done in order to better position a website over the competition in any given market. If you wanted to know how your website stood up—in terms of URL structure, META data, keyword and content use, HTML code validation, inbound links, outbound links, domain authority, and, more recently, mobile device optimization and social media association—you had to make an appointment with an individual or a company that knew how to analyze your site with great detail. You typically walked away from one of these meetings with a site evaluation report, a lengthy task list, and a bill. There was no doubt that many (if not all) websites were in great need of a checkup. Fortunately, a number of website evaluation tools and resources began to appear online.
Some of the earliest website and SEO evaluations tools came from Alexa, SEOmoz, Yahoo Site Explorer, SpyFu, W3C, TrustRank, and BacklinkWatch. After Google Webmaster Tools became the de facto standard for site optimization, many of the aforementioned online tools quickly disappeared. Some moved to a payment-based service business model. But, even after all these tools had made their mark on the online website evaluation market, many site owners still didn’t know whom to turn to for quality site evaluation and what they needed to do in order to optimize their sites.
There’s no doubt that online website optimization tools are a value, but there’s no need to spend hours (or days) researching the topic online and running myriad reporting tools on your site. A more-than-complete SEO audit can be had with a single visit to the website of a dedicated web-marketing and search engine optimization agency (such as Rank Fuse Interactive). Many of the best SEO and website evaluation tools have been rolled up into one all-encompassing tool that can give your website a thorough checkup. The Sweet Spot SEO Site Review Tool returns a 50-point site evaluation and a detailed Task List to all who wish to check the health of their website. And the best part is that it’s FREE to use.
Are you wondering what an SEO review of your website will tell you? Use the FREE Rank Fuse Interactive SEO Audit Tool to find out how your site can be better optimized for searchers and search engines!
This article is brought to you by Rank Fuse Interactive, which serves both businesses and agencies alike as a provider of search engine marketing (SEM) programs, including search engine optimization (SEO), paid search advertising (PPC), social media marketing, content marketing, mobile web marketing, and search-friendly web design.