As humans, we’re encouraged to eat well, exercise and get plenty of sleep to stay in top working order mentally, emotionally and physically. When any of these things takes a hit because of long work hours, poor nutrition or a health issue things cannot be expected to function as well as expected. While often these issues might appear small and insignificant at first, if left unattended there can be long-term results that could greatly impact overall health.
Assessing the Health of a Site’s SEO
There’s a pretty good chance your website won’t show signs of corrupt analytics data with a request for a trip to the doctor or a mental health day. Much like the humans who code and program, there is an expectation things are functioning well until all of a sudden they no longer work as expected. Often little clues signal the potential of a bigger issue.
When it comes to search engine optimization (SEO), one of the first signs of SEO “illness” is an abnormal change in the analytical data. Often this change announces itself through a routine look at Google Analytics. Here the bad news could be lurking in the form of results that significantly diverge from the norm. If these changes take the form of rising referral traffic this could potentially be good news. It could also be the result of visits from an unwelcome spambot adding spam to your website, negating the real results of actual referral traffic to your site.
Don’t Assume a Provider is Pushing Bad Links
A spambot is just as unwelcome as one might think. The invasive spambots collect or harvest email addresses from the internet for the collection of mailing lists destined for unsolicited email spam. Spambots can also be tools to spread a virus, spyware or other malware. In addition to pushing unwanted spam on a site and the site users, spambots also steal server resources for their spam. If the website is hosted by a powerful server, this invasive technique might take longer to notice. Small sites though can hit overload much quicker, resulting in higher bounce rates on a site and a fall in the search engine rankings.
Stopping Unwanted Bots
The continuing proliferation of new websites and spammers translates into an almost unlimited possibility for spambots and the likelihood of corrupt analytical site data. Currently, some of the most prolific spammers generate spam from Russia, Brazil and Indonesia with some websites dedicated solely to the production of web spam. Unfortunately, there is no easy fix for spambots, and diligence in the endeavor is critical. One way to prevent spambots from hitting the server and corrupting future sessions is by blocking the .htaccess file in the root directory of the domain. Another option is to select “Bot Filtering” in “View Settings” in the Admin tab of Google Analytics.
Keeping up with the ingenuity and persistence of spammers can be a full-time job. Rather than spending precious time digging into Google Analytics and searching and blocking the latest batch of spam, why not leave the SEO health of your website to the search engine marketing experts at Rank Fuse Interactive?