Domain Authority also referred to as DA, is one of the most talked-about factors for ranking well in search engines. However, many people still find it difficult to increase their DA scores. Rank Fuse Digital Marketing has some advice on how you can increase your website’s Domain Authority.
What is Domain Authority?
Let’s start at the beginning. What is Domain Authority?
DA is a search engine ranking score that can predict how well your website will rank on the search engine result pages. This is a score that was developed by Moz, and the scores range from one to 100 with the higher scores showing a greater ability to rank. You can use your DA score to compare your websites to other or track your website’s ranking strength over time to see improvements or problems with your website.
DA scores are not used by Google to determine search engine rankings, and your DA score has no effect on the search engine result pages.
How is Domain Authority Calculated?
To calculate DA, multiple factors are considered. A few of these factors include linking root domains and the total number of links. Dozens of factors are used to provide a single score for users. The data used to calculate DA is pulled from Moz’s Link Explorer web index. The calculation uses a machine learning model to find a “best fit” algorithm that correlates link data with rankings across thousands of real search results that are used as standards to scale against.
Your DA score is likely to fluctuate frequently are more, less, or different data points are used in the DA score calculation. It is important to remember that your DA score can be influenced by another website’s success or failure because the score is a relative metric, not an absolute value to score your website’s worth.
The score is calculated on a 100-point logarithmic scale, which means that it is easier to increase your score from 10 to 30 than it is to grow your score from 60 to 80.
Why Should I Work to Increase Domain Authority?
While DA doesn’t drive success, it is a great way to indicate whether or not your website is working successfully. Since DA scores aren’t used by Google, many people wonder why they should even worry about DA scores. Most of this stems from the fact that DA scores have no direct impact on your rankings in search engines.
However, what you might be missing is the fact that DA helps you understand how competitive your website is with others that are looking to rank for the same keywords. Knowing your DA score can help you better understand the keywords that you have a real chance at ranking highly for, which can save you a lot of time and money on your SEO strategy. For example, if your website’s DA score is 50, and your competitors only have DA scores between 30 and 40, you know that you are more likely to rank better than your competitors on those keywords. However, if your DA score is significantly lower, you might not want to waste your time trying to compete on these keywords.
Using DA scores strategically can help you determine the best way to focus your time, energy, and money.
How Can You Influence Your Domain Authority?
It is challenging to directly influence DA scores. This is due in part to the fact that the score considers so many different factors. But that doesn’t mean that there isn’t anything you can do to improve your DA score. Here are a few tips:
- Get High-Authority Links
When you have other websites linking to you, they can help support your website’s ability to rank. The important thing to remember when looking for backlinks is that you need high-authority links to boost DA. The higher the DA of the website you are getting a link from, the more likely the link will help boost your DA score. High-authority links are very valuable, but they can be challenging to get.
- Get Fewer Spammy Links
Not all links are beneficial for your DA score. Both DA scores and Google try to discount bad links. “Bad” links don’t mean that the website has low authority. Instead, “bad” refers to links from websites that aren’t relevant to your website or the link to your website. Having links from low authority websites can be relevant and beneficial to searchers, so you aren’t penalized for those links. If it seems like a spammy link, you should skip it.
In fact, not only should you not request to have a link put on a spammy website, you should actively seek to get your links removed from spammy websites. To do this, you can request that a website removes your link.
- Get Links that Drive Traffic
Links that come from legitimate websites with significant traffic are likely to boost your DA score. These links can drive traffic to your website, which indicates that the link is relevant to the content. You also know that these links are more likely to get people to your website, which will benefit you more than a link on a website that nobody will ever click on.
- Focus on Internal Linking
Internal linking is another way to ensure that you are providing users with content that they want or need. Internal linking creates a network within your own website that not only helps users but also helps Google and other search engines crawl and index your website. The more content you have on your website, the easier it is to create a strong internal linking strategy.
What Is the Difference Between Domain Authority and Page Authority?
Domain Authority predicts the ranking strength of an entire domain or subdomain. Page Authority, on the other hand, measures the ranking strength of an individual page or pages. Both scores can help you better determine where to allocate your resources.
At Rank Fuse, we include DA scores in our SEO strategy for all of our clients. Understanding and improving DA scores increases the likelihood that your website will appear higher up in the search rankings, which can drive leads. To learn more about developing an SEO strategy with Rank Fuse, give us a call today at 913-703-7265.