Here at the Rank Fuse Interactive blog, we spend a lot of time talking about what Google is doing – especially in terms of what they’re saying about developments in search engine technology and how that affects best practices in search marketing for all of us. And, being that Google owns roughly 70% of all global search traffic, we tend to devote much of our search engine related blog content to them. But does this suggest that what other search engines such as Microsoft’s Bing have to say are less important? Let’s find out.
Some search engine marketers suggest that Google sends mixed signals. Google loves to talk about changes in their algorithm and what those changes mean to those with an online presence. They also like to talk about best practices – specifically how to keep your website in their good graces. But they don’t often like to talk about detailed search engine optimization (SEO) tactics and strategies. The official SEO Starter Guide from Google Webmaster Tools offers a number of “SEO suggestions” for website managers, but if you read carefully, you’ll see that the “tips” Google is offering are designed to help Google do its job in crawling and indexing your pages (which isn’t a bad thing).
Let’s take a look at what on-page SEO techniques Bing is suggesting we invest in for better search engine optimization and placement opportunity with their search engine. From their recent Webmaster Blog, here’s the top five from Bing:
- Create Accurate and Unique Page Titles
- Create a Unique Description META Tag for Each Page
- Use Organic Inbound Links Where You Can
- Create Simple Keyword-based URLs
- Avoid Duplicate Content at all Costs
In all, Bing is suggesting many of the same on-page or page-content-related SEO tips that Google is suggesting in their SEO Starter Guide. Each of the above SEO tactics will certainly help site managers and web marketers create unique web pages that are optimized for crawling and indexing. Google, however, offers a bit more on the same subject:
- Plan Your Site Navigation from Broad to Narrow
- Offer Your Site Visitors High-quality Content
- Use Descriptive Anchor Text for Intra-site Linking
- Use Heading Tags to Emphasize Important Text on Pages
- Optimize Your Site Images
In summary, both Bing and Google are willing to make suggestions about what we can do to better optimize our pages for their search bots. There’s no hidden formula revealed to us by either search engine, but we shouldn’t expect that from Google or Bing. Although each search engine has its differences, both are actively engaged in delivering the most relevant content to searchers. And, at the end of the day, web marketers and site managers should always be focused on creating relevant content that describes their products or services, and speaks to site visitors and prospective clients.
This article is brought to you by Rank Fuse Interactive, which serves both businesses and agencies alike as a provider of search engine marketing (SEM) programs, including search engine optimization (SEO), paid search advertising (PPC), social media marketing, content marketing, mobile web marketing, and search-friendly web design.