I have always believed that Google can do what it wants to do. If people don’t like the Google changes they are free to move to another search engine and arguably get better results.
I know, I know… search habits are hard to break over night, but Google is really always at constant risk of loosing search market share. They take algorithm changes and UX changes very seriously and test them extensively before fully deploying a change to everyone.
Typically I like most of the changes Google implements. They have done a great job of evolving and maintaining their dominance as the nations leading search engine.
Why we don’t have a strong feeling towards these shopping and local changes. Our observation is on the higher-level shift to gain more ad clicks from search to boost revenue. For example, the new local 3-pack seems to add more ad space instead of organic local rankings. With the new 3 local organic choices (and the rest of the organics below the fold) the simple hypothesis of Google looking to gain more revenue seems be well on the way to being proven true.
Product ads from major brands are about to ramp up for Q4 holiday shopping. While bidding competition between retailers will most certainly heat up soon, Google’s placement in the results will most certainly earn them more clicks.
Stock price and revenue trend data will prove us right or wrong here, but I would expect Google to announce another great quarter.