This month webmasters received an obvious and intentional nudge toward HTTPS encryption courtesy of Google. The change will give “bonus” points for websites that convert from an HTTP site to an HTTPS site. Prior to this announcement, Google’s consideration for an HTTPS site was slight but now webmasters should consider an encrypted site to be a priority.
Encryption provided through an HTTPS (Hypertext Transfer Protocol Secure) site adds an additional layer of safety for users who are accessing the internet in unsecure environments such as airports and coffee shops. In everyday terms, HTTPS is shorthand for hiding information from active or passive attackers who have the ability to create unimaginable damage to your site and/or your finances.
Google’s announcement, which has induced some scrambling among webmasters to conform to the new ranking protocol, advocates for the use of protective technology that will secure all communication over digital networks. In Google’s post, they explained that the HTTPS initiative will ensure that websites accessed from Google are also safe and that they would provide resources that would assist webmasters to fix and prevent security breaches. The search giant already encrypts user searches and email sent through Gmail as well as on Google search and Drive.
The call for “HTTPS Everywhere” headlined at Google’s I/O Conference in June was developer-focused. Developers at the event argued that all communication should be secure by default and openly addressed skeptics by stating that the value of HTTPS is not just for online commerce sites but it’s important to protect the browsing information of all viewers coming to your site as well as safeguarding the site itself. Additionally, HTTPS using Transport Layer Security is not just about encryption but also includes data integrity and authentication. Combined, the three elements halt the listening of passive and active attackers and stop active attackers from tampering with data or impersonating the destination.
How Google Defines Security
- Authentication – Am I really talking to who they claim to be?
- Data Integrity – Has the data been tampered with or modified during transmission?
- Encryption – Who is seeing my conversation?
Now that the developers are on board, Google’s call for “HTTPS Everywhere” means that it’s more important than ever that your website is properly optimized not only for the safety of your site and your users, but also so that your security is recognized by Google’s search engine algorithm.
Rank Fuse Interactive can help with a search engine optimization plan that can convert an existing HTTP website into a Google-search friendly HTTPS site. Our Search Engine Experts can facilitate an SSL Certificate for domains and also help migrate existing websites URL structure from HTTP:// to HTTPS:// – In fact, we will be working on securing our own domain next week!
This article is brought to you by Rank Fuse Interactive, which serves both businesses and agencies alike as a provider of search engine marketing (SEM) programs, including search engine optimization (SEO), paid search advertising (PPC), social media marketing, content marketing, mobile web marketing, and search-friendly web design.